How 77 Million Fitness Members Work Out: New HFA Data Reveals Shifting Equipment, Training, and Membership Trends
Strength, recovery, and balance are shaping gym and studio participation, as US members blend equipment, coaching, and community in new ways. The US fitness industry reached new heights in 2024, with gyms, studios, and other fitness facilities welcoming an unprecedented 77 million members and serving nearly 96 million total customers. As participation rises, howpeople are…


