The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research
Record memberships, 7 billion visits, and a 100-million-user milestone in the US fitness industry. Read more now.
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How 77 Million Fitness Members Work Out: New HFA Data Reveals Shifting Equipment, Training, and Membership Trends
Strength, recovery, and balance are shaping gym and studio participation, as US members blend equipment, coaching, and community in new ways. The US fitness industry reached new heights in 2024, with gyms, studios, and other fitness facilities welcoming an unprecedented 77 million members and serving nearly 96 million total customers. As participation rises, howpeople are…
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How to Make Your Business Recession-Resistant
Economic downturns are inevitable, but you can weather them with minimal damage.
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India’s Fitness Market Set to Double by 2030
India’s fitness economy is emerging as one of the world’s fastest-growing markets, with revenue expected to more than double from INR16,200 crore (US$1.9 billion) in 2024 to INR37,700 crore (US$4.5 billion) by 2030. That represents a robust 15% compound annual growth rate, according to the new India Fitness Market Report 2025 produced by Deloitte India in collaboration…
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2025 Global Fitness Industry Report Shows Record Growth and What’s Next for the Market
The global fitness industry, which was once regarded simply as a hobby or discretionary spending, in 2024 continued to expand its role as an essential part of public health and the economy around the world. Reaching historic highs, memberships climbed 6% year-over-year, revenue increased an average of 8%, and the number of fitness facilities expanded…
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2025 Fitness Industry Foot Traffic Trends: Budget Gyms Booming, Engagement Up Across All Segments
The first half of 2025 showed that more Americans than ever are making fitness a regular part of their lives, as visitation numbers continue to grow year-over-year (YoY). Compared to the same period last year, the number of visits to US commercial gyms, studios, and other fitness facilities rose 3.5%, and monthly visits per user…
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Precor Featured in In “Pursuit of Wellness” Series
WOODINVILLE, WA, July 8, 2025 — Precor is featured in Season 3 of In Pursuit of Wellness, a global documentary-style series produced for the Global Wellness Institute by BBC StoryWorks Commercial Productions. In the newly released short film and article, titled “Power of Movement,” viewers follow the story of a young athlete as she trains to…
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Health & Fitness Association Applauds House Passage of Reconciliation Package with PHIT Act Language
Washington, DC, May 22, 2025—The Health & Fitness Association (HFA) today applauded the US House of Representatives for passing its reconciliation tax package, which includes key language from the Personal Health Investment Today (PHIT) Act. This provision would allow Americans to use pre-tax dollars on qualified physical activity expenses—such as gym memberships, fitness classes, and…
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Government Intervention Can Increase Access to Fitness, According to HFA Research
Reducing financial barriers to fitness through public policy interventions or investments can help address the global physical inactivity crisis, according to new research from the Health & Fitness Association (HFA) and the Global Health & Fitness Alliance (GHFA), conducted in collaboration with Portas Consulting. Despite the rise of high-value, low-priced (HVLP) facilities, affordability remains a…
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HFA Research: A Growing, More Diverse Industry
If there’s one constant in the global fitness industry, it’s nonstop change. While technology, product design, and other innovations continue to revitalize much of the industry’s equipment and services, consumer trends follow their own patterns, broadening participation among different demographics, while expanding the choices consumers demand when managing their own fitness and wellness. The Health…
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U.S. Fitness Facility Memberships Reach the Highest Level Ever as Dues Rise
Average monthly fitness facility dues in the United States rose 9% in 2023 to $65 per month, but that increase did not seem to affect U.S. memberships, which reached an all-time high of 72.9 million, according to the 2024 U.S. Health & Fitness Consumer Report. Data from the report, which was commissioned by the Health &…
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Global Health and Fitness Industry Poised for Further Expansion
Despite rising living costs, consumers in many markets around the world remain committed to investing in their health and fitness, as detailed in the 2024 HFA Global Report, published by the Health & Fitness Association. In the past year, developed markets, including the United States, United Kingdom, Japan, and Spain, demonstrated record-breaking performance in their…
