The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into…
From market insights to female leadership, HFA’s presence at the event underscores its commitment to shaping the future of fitness. Maria Gonzalez offered highlights of the 2025 HFA Global Report during the event. Health & Fitness Association President and CEO Liz Clark, together with Board Member Maria Gonzalez, presented at the Wellness & Fitness LATAM…
Ohno’s talk will explore connection, trust, and transformation in a fast-moving fitness industry. Ohno earned eight Olympic medals in short-track speed skating across three Winter Games. Olympic legend and bestselling author Apolo Ohno will deliver a keynote address at The HFA Show 2026, taking place March 16–18 in San Diego. Ohno’s March 18 keynote, “Human 2.0: Upgrading…
New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader in wellness and recovery, has launched the RedZone Sauna, a modern take on conventional saunas where two powerful technologies work together – soothing infrared heat and rejuvenating LED red light. In a departure…
The survey is open to owners and operators of health and fitness facilities in the US and Canada. The Health & Fitness Association (formerly IHRSA) is conducting the first Employee Compensation & Benefits Survey of the US and Canadian fitness industry since 2018. The results of this survey will provide the most comprehensive and up-to-date picture…
The Digital Health Council is here — and it’s set to redefine the intersection of technology, fitness, and wellness. In this episode, Liz sits down with Al Noshirvani and Mohammed Iqbal, two of the founding advisors helping to shape the council’s mission, vision, and strategy. Together, they discuss what it means for the Health &…
New membership strengthens collaboration to advance innovation and standards in the fitness industry. Houston, TX – November 10, 2025 – PMX, a leading manufacturer of strength & fitness equipment, is proud to announce a new membership with the Health & Fitness Association (HFA) — the leading voice and advocate for the health and fitness industry. “Joining…
Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. This month [November 2025] Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of…
The Trump Administration announced on November 6 that it would expand Medicare coverage for GLP-1 medications. WASHINGTON, DC—November 7, 2025—The Health & Fitness Association released a statement about the Trump Administration’s decision that Medicare would cover GLP-1 medications starting as soon as early 2026. Statement from Liz Clark, President and CEO, Health & Fitness Association:…
The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in commercial fitness equipment, is pleased to announce an enhanced partnership with Ecofit Networks, a leading provider of equipment monitoring and asset management…
Beginning in 2026, doctors will be able to bill Medicare for conducting a physical activity and nutrition assessment every six months. Doctors can now include a physical activity and nutrition risk assessment as part of personalized prevention plans. For the first time, Medicare will pay doctors to assess a patient’s physical activity levels as part of…
Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs for health, wellbeing of all people across KSA; first club to open in Riyadh by spring 2026 BOCA RATON, Fla. and WOODBURY, Minn. and RIYADH, Saudi Arabia, Nov. 6, 2025 — Purpose…