Research
HFA research brings forward trusted data and expert perspectives to inform business strategy and to educate policy makers and the public about the health and fitness sector’s positive economic impact.
Research
Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.
Latest research
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August Foot Traffic Posts Strongest Monthly Gain of 2026HFA’s August FIT Tracker check-in finds broad growth led by HVLP facilities and studios, with visitation rising across eight of nine Census divisions. HFA publishes monthly FIT Tracker data check-ins to complement its quarterly reports and provide a timely view of visitation across US commercial fitness facilities. The second monthly update covers August 2026 and… -
FIT TRACKER / MONTHLY CHECK-INJuly Fitness-Facility Traffic Stabilizes as Studios Continue to Lead HFA’s first monthly FIT Tracker check-in finds record July visitation at HVLP and mid-priced gyms and broad studio growth.HFA will begin publishing monthly FIT Tracker data check-ins to complement its quarterly reports and provide a timely view of how visitation is evolving across US commercial fitness…
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Fitness Industry Traffic (FIT) TrackerThe Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into… -
From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 TherapyThis white paper is complimentary. GLP-1 medications are reshaping obesity care and creating new opportunities to improve long-term health outcomes. But weight loss alone is not the full measure of success. As use of these medications grows, policymakers, payers, healthcare providers, and patients face an important question: what helps ensure that the benefits of GLP-1…
U.S. Economic Impact Data
The US Health and Fitness Industry is a $22.4 billion economic powerhouse, according to economic impact data that outlines the size and impact of the industry related to jobs, wages and taxes. View country, state and congressional district data.
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HFA research reports are only available to HFA members.