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Member press releases

Browse the latest press releases from HFA members, covering leadership updates, acquisitions, new openings, and innovative product releases.

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  • Report
    January 15, 2026

    Fitness Industry Traffic (FIT) Tracker

    The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000…

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  • Report
    October 30, 2025

    2025 US Health & Fitness Consumer Report: Expanded Insights

    This downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report:…

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  • Report
    September 30, 2025

    2025 Fitness Industry Benchmarking Report

    The 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is…

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  • Report
    September 9, 2025

    India Fitness Market Report 2025

    A comprehensive look at one of the world’s fastest-growing fitness markets. The India Fitness Market Report 2025 is available as a free download from the Health & Fitness…

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  • Report
    August 8, 2025

    The 2025 HFA Global Report

    This report delivers a comprehensive, data-driven overview of the commercial fitness industry across nearly 30 countries and five major world regions. Based on survey data,…

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  • Report
    April 7, 2025

    2025 US Health & Fitness Consumer Report: Headline Trends

    The 2025 U.S. Health & Fitness Consumer Report: Headline Trends presents a first look at how Americans interacted with fitness facilities in 2024—highlighting the latest developments in…

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  • Press Release

    January 15, 2026

    Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology

    With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to…

  • Press Release

    January 14, 2026

    Intenza Targets North America’s Strength Training Surge with Launch of Acclaimed ‘Design-First’ Strength Portfolio 

    Vancouver, Washington  – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a…

  • Press Release

    December 21, 2025

    Local Business Gifts Over $5,000 in Equipment to Sisters Nordic Ski Program

    Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic…

  • Press Release

    December 18, 2025

    WellnessSpace Brands Introduces PolarWave, a Groundbreaking Cold Plunge Experience Without Getting Wet

    A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED…

  • Press Release

    November 18, 2025

    WellnessSpace Brands Unveils the RedZone Sauna: A Fusion of Infrared Heat and Red Light

    New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader…

  • Press Release

    November 12, 2025

    PMX ProMaxima Announces Membership With the Health & Fitness Association (HFA)

    New membership strengthens collaboration to advance innovation and standards in the fitness industry. Houston, TX – November 10, 2025 – PMX, a leading manufacturer…

  • Press Release

    November 12, 2025

    Myzone Spearheads MoTech and Launches Myzone Go, Opening The Door to a New Era of Fitness Technology

    Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science…

  • Press Release

    November 7, 2025

    TRUE Fitness Partners with Ecofit to Deliver Built-In Equipment Monitoring & Facility Insights

    The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung…

  • Press Release

    November 6, 2025

    Purpose Brands Announces Expansion of Anytime Fitness into Kingdom of Saudi Arabia (KSA), Welcomes Experienced Franchise Ownership Group ABFit as Master Franchisee

    Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs…

  • Press Release

    November 4, 2025

    TRUE Fitness Announces Partnership and Integration with Samsung Health on UNITE Touchscreen Consoles

    The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung…

  • Press Release

    October 23, 2025

    Purpose Brands Announces Grand Opening of First Anytime Fitness Club in Dubai, Coinciding with Dubai Fitness Challenge Wellness Campaign

    Flagship club in Arjan district establishes firm footprint for planned future club expansion across United Arab Emirates (UAE); members have access to personalized…

  • Press Release

    October 14, 2025

    Industry Visionary, Mel Tempest, Joins CoverMe Fitness

    Global fitness innovator Mel Tempest has joined all-in-one team management app CoverMe Fitness as a strategic advisor, bringing her two decades of industry…