Helping Medicare Patients Reap the Benefits of Exercise
Physical Activity Alliance, with support from HFA, seeks a broader role for fitness in Medicare. Read more now.
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August Delivers Strongest US Foot Traffic Gain of 2026
HFA is expanding its FIT Tracker reporting with monthly check-ins designed to provide US fitness industry stakeholders with more timely, data-driven insight into market performance. Read more now.
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Exercise New Zealand Takes Its Prevention Case to Parliament
Exercise New Zealand proposes a four-point plan to increase physical activity in the country. Read more now.
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From London to Las Vegas
HFA Interim President and CEO Greta Wagner reflects on the HFA European Congress and previews The HFA Show 2027. Read more now.
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Fit Fusion’s Three Ways to 100 Units
Two years in, the Crunch franchisee has 21 facilities and a target for 100. Chief Strategy Officer Mike Goodsell explains how they plan to get there. Read more now.
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What’s Fueling the Growth of LifeFit Group?
CEO Martin Seibold and his team have found a formula that’s made it the fastest-growing global company in revenue. Read more now.
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The HFA Global 25
Three global fitness leaders show how acquisitions, franchising, corporate benefits, and brand scale are reshaping the paths to growth. Read more now.
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The 2026 HFA Global Report Is Here!
The 2026 Health & Fitness Association Global Report is set to be released on September 14. Read more now.
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California Legislature Passes Multiservice Health Club/Studio Bill
Co-sponsored by HFA, the CA Multi-service Health bill removes a $4,400 membership fee cap for facilities. Read more now.
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Fitness Brasil Expo 2026 Breaks Attendance Records Once Again
Latin America’s largest fitness market shows up for the HFA-partnered event in São Paulo, August 27-29. Read more now.
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Remembering 9/11 and How Hope Can Rise From Tragedy
HFA Interim President and CEO Greta Wagner reflects on the 25th anniversary of September 11th. Read more now.
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Why HVLP BRANDS are Betting Big on Reformer Pilates
HFB spoke with HVLP heavyweights Amped Fitness, EōS, and Snap Fitness about the decision to invest in Pilates programming, what format they’re featuring, and how they’re rolling it out in their network of facilities. Read more now.
