The 5 New Rules of Fitness Marketing
How to make a connection in the attention economy. Read more now.
How to make a connection in the attention economy. Read more now.
New benchmarking resource delivers comprehensive pay, benefits, and workforce data from more than 1,400 facilities across the United States and Canada. Read more now.
The three keynote presentations brought different tones and different messages to The HFA Show 2026, from cerebral to electrifying. Here’s a roundup of the three memorable speakers in San Diego. Read more now.
The HFA Hall of Fame induction ceremony in San Diego lives up to the hype. Read more now.
The HFA Show 2026 in San Diego was the flex the industry needed—and earned. Read more now.
HFB’s Money Issue examines winning trends and explores the risk of not anticipating risk. Read more now.
Find out what’s driving the hottest segment of the fitness industry. Read more now.
Experts share how to navigate challenges in staffing, sales, and supply chain issues. Read more now.
COO Amber Burke recounts the brand’s meteoric rise that now includes an investment from comedian Kevin Hart. Read more now.
HFA Joins Global Coalition Calling for Physical Activity to Be Central to Obesity Medication Treatments. Read more now.
State Advocacy Work Heating Up in California. Read more now.
Why investors like the long-term prospects of the health and fitness sector. Read more now.

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