Industry Partner Membership


Brand Exposure

Reach health club operators and fitness professionals who look to the Health & Fitness Association for products, services, and consulting to improve their business.


Early Access

Be the first to purchase Trade Show booths and access exclusive sponsorship and advertising opportunities.


Audience Targeting

Leverage the power of our extensive customer database and social media followers to target the job titles and club types that matter most.


Thought Leadership

Position your brand as a thought leader by sharing your expertise through industry partner seminars, content marketing, sponsored webinars, and more.



Build lifelong relationships and clients by connecting with peers and powerhouse industry executives at events and networking opportunities.


A Healthier Industry

Join the Health & Fitness Association's efforts to fight for the fitness industry and help us create healthier businesses, a healthier industry, and a healthier world.

A world of access for only


Expand your reach and connect with the best fitness facilities in the industry.

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Best Value in the Industry


As an industry partner, you can reach tens of thousands of fitness professionals. Elite advertising and sponsorship opportunities, exclusive access to decision-makers, and the world’s best Trade Show provide a path to connecting with industry thought leaders and influencers. Get ahead of the competition by becoming a member today.

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Early Exhibitor Access

The International Convention & Trade Show is where the health and fitness industry goes to do business. Trade Show booths sell out fast, but our industry partners get first dibs.


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Print & Digital Advertising

When you advertise with us, you gain visibility among the leaders in the health and fitness industry. From Club Business International to research publications to, we have plenty of opportunities for every budget. And industry partners get discounted ad rates.


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Sponsorship & Promotions

Sponsoring events and activities differentiates your company by increasing your visibility and goodwill within the industry. Opportunities include domestic and international events, publications, newsletters, research, and sampling programs.


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Exclusive Mailing Lists

Our curated mailing lists—an exclusive industry partner benefit—give you direct access to our membership databases for your sales and promotional efforts. We’ll put you in touch with more than 4,000+ club operators representing 9,000 locations worldwide.


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Research & Benchmarking

Our research publications are the most authoritative reports on health club, gym, and studio performance indicators, including revenue, retention, and member demographics.


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Industry Partner Directory

The Industry Partner Directory is where health club operators search for business solutions, fitness equipment, products, and services to grow their businesses. All industry partners receive a free listing.


Get Connected

Keep up with the latest news, resources, and events on our social media channels.