Consumer Trends

Força, recuperação e equilíbrio estão a moldar a participação em academias e estúdios, à medida que os membros dos EUA combinam equipamentos, treinamento e comunidade de novas maneiras. A indústria de fitness dos EUA atingiu novos patamares em 2024, com academias, estúdios e outras instalações de fitness a receberem um número sem precedentes de 77 milhões de membros e a atenderem quase 96 milhões de clientes no total. À medida que a participação aumenta, como as pessoas estão...

India’s fitness economy is emerging as one of the world’s fastest-growing markets, with revenue expected to more than double from INR16,200 crore (US$1.9 billion) in 2024 to INR37,700 crore (US$4.5 billion) by 2030. That represents a robust 15% compound annual growth rate, according to the new India Fitness Market Report 2025 produced by Deloitte India in collaboration…

The global fitness industry, which was once regarded simply as a hobby or discretionary spending, in 2024 continued to expand its role as an essential part of public health and the economy around the world. Reaching historic highs, memberships climbed 6% year-over-year, revenue increased an average of 8%, and the number of fitness facilities expanded…

The first half of 2025 showed that more Americans than ever are making fitness a regular part of their lives, as visitation numbers continue to grow year-over-year (YoY). Compared to the same period last year, the number of visits to US commercial gyms, studios, and other fitness facilities rose 3.5%, and monthly visits per user…