A fitness industry initiative for HFA member facilities will provide Americans heading to basic training with no-cost fitness access and training support. By Pamela Kufahl, Senior Director of Communications The US fitness industry is stepping up to assist the United States with its military‑readiness crisis through a program called Service Ready. The program provides verified…
The combination could save billions in healthcare costs, leading fitness organizations to call for deeper integration of structured exercise in GLP-1 treatment. Pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive economic returns across multiple countries, according to new multinational research by the Health & Fitness…
Industry executives held 92 meetings with lawmakers and administration officials, promoting physical activity as essential healthcare infrastructure while launching the Service Ready military fitness initiative. By Pamela Kufahl, senior director of communications The fitness industry was represented by 130 leaders from health clubs, studios, industry partner sponsors, and HFA staff at the three-day event that…
In May, HFA continued its work to strengthen relationships with policymakers and elevate the voice of the fitness industry by attending the Michigan Moves Day and organizing HFA’s first-ever Sacramento Advocacy Fly-In. The Michigan Moves Day included a group workout with children on the Capitol lawn. Losey spoke at a policy symposium as part of the…
From the HFA Hall of Fame to Innovation Alley to the launch of new products from more than 60 companies, The HFA Show 2026 delivers a standout week. The 2026 HFA Hall of Fame inductees pose together (left to right): Cirulli, Eschbach, Landers, Mills, Runyon, and Elaine LaLanne. Missing are Dave Mortensen, who could not…
In his keynote address at The HFA Show 2026, the Olympic legend shares what shaped his gold-medal mindset. Just three weeks from the closing ceremonies of the 2026 Winter Olympics in Milan, Italy, Apolo Ohno, the speed skating legend who holds the record for most medals earned at the Winter Games, took the stage on…
The author and entrepreneur was the second-day keynote speaker at The HFA Show in San Diego. If you ripped up the playbook, how would you do your business? Jesse Itzler, business entrepreneur and author, asked that question during his keynote address yesterday at The HFA Show in San Diego. Sponsored by Matrix, Itzler’s keynote, “The…
The event is officially renamed the Rick Caro Financial Panel. The 29th annual Financial Panel at The HFA Show 2026 opened with an announcement by HFA President and CEO Liz Clark: The panel would be renamed the Rick Caro Financial Panel in honor of Rick Caro. A popular mainstay of The HFA Show, the panel…
HFA President and CEO Liz Clark calls for greater industry unity and engagement as global influence and expectations grow. The health and fitness industry has entered the “big leagues,” and with that momentum comes greater responsibility and a need for stronger alignment across the sector. That was the message from HFA President and CEO Liz…
The Women’s Leadership Summit at The HFA Show 2026 brought together the voices, data, and vision driving a new era in women’s health — and the conversation didn’t disappoint. The summit kicked off with a sponsor spotlight from Daxko. Daxko Chief Marketing Officer Wendy White set the stage with a thought-provoking look at AI’s growing…
Erica Dhawan, technology expert and keynote speaker at The HFA Show 2026, explains how humans and technology can collaborate in the AI era. Speaking after HFA President and CEO Liz Clark ended her rousing President’s Address Monday morning in San Diego, best-selling author and teamwork expert Erica Dhawan presented her keynote: “Win Together: Building Resilient,…
The evening also included the celebration of inductee Elaine LaLanne’s 100th birthday. The HFA Show unofficially kicked off on the evening of March 15 when around 240 industry leaders came together for an evening of celebration, recognition, and philanthropy at the second annual HFA Hall of Fame induction ceremony. The night recognized the accomplishments of…