Hall of Fame
The two leaders are being recognized for their fitness industry disruption, advocacy, and ongoing empathy for military veterans and franchisees.
Europe
Held October 2-4, 2025 at the historic Beurs van Berlage in Amsterdam, this year's event marked a return to one of Europe's most iconic venues. More than 300 attendees from some 30 countries were immersed in two days of education, inspiration, and networking—plus tours of nine local clubs.
Events
At the most anticipated event in the fitness industry in 2026, we’re celebrating the power of unity with our theme Stronger Together. When we work together, we elevate our industry, strengthen our partnerships, and amplify our message that fitness is essential for everyone for better physical and mental health.
Medicare to Reimburse Doctors for Physical Activity Assessments
For the first time, Medicare will pay doctors to assess a patient's physical activity level as part of routine care. This new policy formally recognizes physical activity and nutrition as vital components of preventive healthcare.
The New Voice of Fitness Advocacy in Canada: A Conversation with Zach Weston
Tune in to the latest episode of Shorts With Liz Clark to hear how Canada is turning advocacy into action.
Strength, recovery, and balance are shaping gym and studio participation, as US members blend equipment, coaching, and community in new ways.
MARCH 15, 2026 - SAN DIEGO
Get ready to celebrate greatness! Join us as we induct eight industry legends into the HFA Hall of Fame. Meet this year’s inductees.
Get your tickets when you register for The HFA Show. Seating is limited! Every ticket supports the HFA Foundation, a nonprofit championing health through movement.
Events
Author and successful serial entrepreneur Jesse Itzler's keynote is being sponsored by Matrix. With 10,000+ attendees expected from more than 80 countries, The HFA Show 2026 will be a true international gathering of health club and studio professionals. Join us in March in San Diego!
Health & Fitness Business
Welcome to the October issue of Health & Fitness Business - the official publication of the Health & Fitness Association!
Want to receive the latest issue of Health & Fitness Business in your inbox? Sign up to join the mailing list!
The fitness industry is always evolving, and it’s often hard to determine if something new is just a fad or something worth investing in... One effective way to do so is by turning to HFA, a great resource for learning about industry best practices and for developing a network of contacts."
Carol Nalevanko
President
Village Health Clubs & Spa
We owe a great deal of our success to HFA. One of the secrets of success is to constantly hang out with people who know more than you do. If you’re the smartest guy in the room, you’re in the wrong room. With HFA, you’re never the smartest guy in the room."
Victor Brick
Chairman
Brick Bodies
Whether it’s analyzing consumer trends, compiling best practices, promoting active lifestyles, or defending the interests of gym owners, no trade association does a better job than HFA. And not only do fitness professionals benefit from HFA, anyone who cares about health and fitness does so as well.”
Chuck Runyon
Co-Chair of the Board, Purpose Brands, LLC
Co-Founder, Anytime Fitness
One of the first decisions I made before opening Aquafit was to sign up for an HFA membership. I wanted to ensure that we set high standards from the very beginning. I was aware of the important role that HFA played, and wanted to become recognized, internationally, as an accredited health and fitness center."
Kristen Green
General Manager
Aquafit
