Trade Shows
Don’t miss the opportunity to test out the latest equipment, products, and services from the industry’s top industry partners, many of which unveil new offerings at our trade shows.
Events
Plug-in to events that shape the global fitness industry
Our educational events provide an array of speakers on business and strategy, instructional sessions for management success, peer-to-peer networking opportunities, and spectacular trade shows.
Education
From sessions to intimate round tables to hands-on workshops, the association's education is designed to fit many learning styles and levels of professional development.
Keynotes
Our eclectic keynote speakers, from both inside and outside the industry, share inspiring and motivating perspectives that will leave you invigorated.
Networking
Lifelong relationships are born through our events when members connect with their peers in an environment that encourages education through communication.
HFA European Congress
The HFA European Congress has a long history of bringing European fitness facility executives and industry partners together to exchange ideas, learn from thought leaders, and build relationships from across Europe.
The 2025 event will be held October 2-4 at the Beurs van Berlage in Amsterdam. Register today!
The HFA Show
The HFA Show is world-renowned for its vibrant trade show, motivational keynote speakers, expert educational sessions, and lively networking events. The event traditionally features hundreds of trade show exhibitors from around the globe, as well as dozens of education sessions taught by some of the industry’s most successful individuals.
Registration will open in September for the event to be held March 16-18, 2026, in San Diego.
Save the Dates for the 2027 and 2028 HFA Shows
Mandalay Bay, Las Vegas, March 10-12, 2027
Henry B. Gonzalez Convention Center, San Antonio, March 13-15, 2028
Learn More About the Event
HFA Fly-in and Advocacy Summit
Nobody tells your story to Congress like you can through HFA. Join health and fitness facility owners, operators, leaders and team members, as well as supplier partners in a day of education followed by a day of face-to-face meetings with federal policymakers and their staff leaders. Let your voice be heard to increase the influence of the fitness industry in Washington, DC.
Watch for details coming soon about our next gathering on Capitol Hill May 4-6, 2026.
ChinaFit Management Forum
This senior-management level educational and networking event brings together industry leaders from China and throughout Asia to learn cutting-edge strategies from international speakers. Local and international attendees can participate in interactive workshops, which focus on personal training management, sales and marketing, customer service, member retention, and more. The Chinese club market—the second-largest in Asia—serves almost 4 million members, delivering revenues of more than $2.1 billion.
This year's event occurs July 19-20, 2025, at the National Convention Center in Beijing, China.
Fitness Brasil Latin American Conference & Trade Show
Gain insight into the growing Brazilian health club market by attending Fitness Brasil. Health club managers, owners, and investors should take advantage of this event to understand the evolving market, which boasts over 31,000 clubs and 7.9 million club members.
Fitness Brasil 2025 will be held August 28-30, 2025, in Sao Paulo, Brazil.
Wellness & Fitness LATAM
Wellness & Fitness LATAM is a major industry event bringing together over 5,000 fitness professionals, business leaders, and innovators from across Latin America and beyond. The event features 45+ education sessions and a dynamic expo floor with more than 100 exhibitors. The collaboration between HFA and Maxwell Productions is designed to spark collaboration, inspire new investment, and position Latin America at the forefront of the global wellness and fitness movement. Registration is now open for all health and fitness professionals interested in shaping the future of the industry in Latin America.
The event occurs November 20-21, 2025, at Expo Guadalajara in Guadalajara, Mexico.