Press Releases

New industry-led effort will provide recruits with no-cost fitness access and training support ahead of basic training. Washington, DC–June 9, 2026–The Health & Fitness Association (HFA) today announced the launch of Service Ready, a national initiative designed to help improve military readiness by expanding access to pre-enlistment fitness support for future service members. The initiative, formally unveiled…

Global fitness leaders are invited to gather September 24–26 at London Stadium in Queen Elizabeth Olympic Park for the industry’s premier European event. Washington, DC–May 6, 2026–Registration is now open for the 2026 HFA European Congress, taking place September 24–26 at London Stadium in Queen Elizabeth Olympic Park. The Congress marks a return to London for…

HFA highlights opportunity to expand access to physical activity and strengthen preventive health efforts nationwide Washington, DC–May 5, 2026–Today’s proclamation of National Physical Fitness and Sports Month and the restoration of the Presidential Physical Fitness Test are important steps toward elevating physical activity as a national priority. “The Administration’s recognition of the critical role movement…

Americans made nearly 7 billion visits to gyms, health clubs, and studios last year. Washington, DC–April 9, 2026–The Health & Fitness Association (HFA) today released its 2026 US Health & Fitness Consumer Report: Headline Trends, offering one of the most comprehensive views of how Americans engaged with fitness facilities in 2025. The report finds that 81…

OnSight emerges as attendee-selected winner among 16 early-stage innovators Washington, DC–April 6, 2026–The Health & Fitness Association (HFA), in partnership with Sweatworks, today announced that OnSight has been named the winner of the inaugural Innovation Alley Pitch Fest at The HFA Show 2026. The Innovation Alley Pitch Fest, sponsored by Sweatworks, featured 16 early-stage companies…

Joint statement from the World Obesity Federation, the Health & Fitness Association, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, ukactive, and World Federation of the Sporting Goods Industry outlines a global framework for integrating prevention, treatment, and long-term health outcomes Washington, DC–March 31, 2026–The World Obesity Federation, the Health & Fitness Association, AUSactive,…