Empowering Community Health
Why Columbia Association and Reh-Fit Centre received the first-ever HFA Foundation Community Innovation Grants. Read more now.
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Building Tribes and Revenue With HYROX
How fitness racing evolved from a niche challenge into one of the industry’s most powerful engagement tools and community builders. Read more now.
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COURTING COMMUNITY
Midtown Athletic Club used its roots in tennis programs to build a community model with staying power. Read more now.
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From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy
This white paper is complimentary. GLP-1 medications are reshaping obesity care and creating new opportunities to improve long-term health outcomes. But weight loss alone is not the full measure of success. As use of these medications grows, policymakers, payers, healthcare providers, and patients face an important question: what helps ensure that the benefits of GLP-1…
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A Busy Spring for State-Level Action
The HFA advocacy team makes advances in the weeks leading up to the DC Fly-In. Read more now.
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Remaking a Quebec Legend
MAA Club Sportif, a 145-year-old Montréal institution, is reborn to rave reviews. Read more now.
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HFA Makes the Case: Exercise Is Central to Healthcare Policy
HFA is bringing physical activity to the front of the prevention debate. Read more now.
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Why a National Data Privacy Standard Matters
Passing the SECURE Data Act will protect businesses and consumers. Read more now.
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10 Ways to Update Your Payment System
How you handle dues and fees can make or break your membership goals. Read more now.
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When Bots and Barbells Don’t Mix
AI is useful, but fitness professionals should always prioritize the ‘person’ in personalization. Read more now.
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5 Ways HVLP Gyms Add Value to Their Business Model
Adam Hemmer, managing director of TSG Consumer Partners, shares some of the key qualities that made EōS Fitness worth $1.5 billion. Read more now.
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5 Ways AI Is Reshaping the Member Journey
For years, the fitness industry talked about personalization as an aspiration. Today, artificial intelligence is turning it into infrastructure. Read more now.
