Health & Fitness Business

The innovative ways Crunch Fitness CEO Jim Rowley is moving the brand beyond the typical HVLP model.

How connected technology is reshaping the cardio floor, the member experience, and ancillary sales.

Focusing on the metrics that drive engagement and retention leads to actionable insights and smarter decisions.

Cultivating a safety culture can be a strategic advantage for health clubs and boutique studios.

An HFA survey reveals that 82 million Americans are making fitness and wellness a priority in their New Year’s resolutions for 2026.

Medicare will now reimburse clinicians for assessing and counseling patients on physical activity.

The Female Longevity Institute combines the traditional fitness methods with bioengineering breakthroughs that rival the tech bro anti-aging movement.

The newly formed Council seeks to create a unified, data-driven ecosystem that could revolutionize the member experience.

Why one psychiatry resident says not offering an exercise prescription for depression is medical malpractice.

Industry experts see abundant opportunities for the year ahead.

HFB dives into the trends to watch in 2026 from technology to programming to investment to longevity and more. Read what thought leaders say the industry should expect in the year ahead.

HFA research confirms that attendance is growing, but consumers are diversifying their exercise options.