Negócio de saúde e fitness

Physical Activity Alliance, with support from HFA, seeks a broader role for fitness in Medicare. Read more now.

HFA is expanding its FIT Tracker reporting with monthly check-ins designed to provide US fitness industry stakeholders with more timely, data-driven insight into market performance. Read more now.

Two years in, the Crunch franchisee has 21 facilities and a target for 100. Chief Strategy Officer Mike Goodsell explains how they plan to get there. Read more now.

CEO Martin Seibold and his team have found a formula that’s made it the fastest-growing global company in revenue. Read more now.

Three global fitness leaders show how acquisitions, franchising, corporate benefits, and brand scale are reshaping the paths to growth. Read more now.

The 2026 Health & Fitness Association Global Report is set to be released on September 14. Read more now.

Co-sponsored by HFA, the CA Multi-service Health bill removes a $4,400 membership fee cap for facilities. Read more now.

Latin America’s largest fitness market shows up for the HFA-partnered event in São Paulo, August 27-29. Read more now.

HFB spoke with HVLP heavyweights Amped Fitness, EōS, and Snap Fitness about the decision to invest in Pilates programming, what format they’re featuring, and how they’re rolling it out in their network of facilities. Read more now.