HFA Fly-In and Advocacy Summit Draws 130 Fitness Leaders to Capitol Hill
Keynote speakers Dr. Mehmet Oz and Adm. Brian Christine, MD, highlighted a full agenda that centered physical activity as essential to preventive healthcare. Read more now.
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Empowering Community Health
Why Columbia Association and Reh-Fit Centre received the first-ever HFA Foundation Community Innovation Grants. Read more now.
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Building Tribes and Revenue With HYROX
How fitness racing evolved from a niche challenge into one of the industry’s most powerful engagement tools and community builders. Read more now.
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COURTING COMMUNITY
Midtown Athletic Club used its roots in tennis programs to build a community model with staying power. Read more now.
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July 2026: Creating Community
The July issue explores how the fitness industry builds community. Read more now.
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June 2026: The Technology Connection
HFB’s June issue looks at how technology is transforming the industry from AI in the member journey to payment systems to data privacy standards. Read more now.
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5 Ways to Capitalize on Wellness Retreats
Wellness retreats are a rapidly growing market and a powerful way for your brand to stand out among the rest. Read more now.
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The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research
Record memberships, 7 billion visits, and a 100-million-user milestone in the US fitness industry. Read more now.
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HFA Leads Industry Response to FTC Subscription Rules
The association pushes for consumer-friendly policies that reflect the realities of today’s market. Read more now.
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London Calling: 2026 HFA European Congress Set for the United Kingdom
Registration is open for the 23rd annual HFA European Congress, which takes place in September with an expanded global agenda. Read more now.
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The Agenda Is Set for HFA’s 2026 Fly-In and Advocacy Summit
Industry leaders will meet and engage with policymakers in Washington, DC, June 8-10. Read more now.
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Exercise Should Be an Essential Part of GLP-1 Treatments, Says Research
New studies demonstrate that combining GLP-1 medications and physical activity can result in better health outcomes. Read more now.
