10 Ways to Update Your Payment System
How you handle dues and fees can make or break your membership goals. Read more now.
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When Bots and Barbells Don’t Mix
AI is useful, but fitness professionals should always prioritize the ‘person’ in personalization. Read more now.
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5 Ways HVLP Gyms Add Value to Their Business Model
Adam Hemmer, managing director of TSG Consumer Partners, shares some of the key qualities that made EōS Fitness worth $1.5 billion. Read more now.
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5 Ways AI Is Reshaping the Member Journey
For years, the fitness industry talked about personalization as an aspiration. Today, artificial intelligence is turning it into infrastructure. Read more now.
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5 Ways to Capitalize on Wellness Retreats
Wellness retreats are a rapidly growing market and a powerful way for your brand to stand out among the rest. Read more now.
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The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research
Record memberships, 7 billion visits, and a 100-million-user milestone in the US fitness industry. Read more now.
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HFA Leads Industry Response to FTC Subscription Rules
The association pushes for consumer-friendly policies that reflect the realities of today’s market. Read more now.
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London Calling: 2026 HFA European Congress Set for the United Kingdom
Registration is open for the 23rd annual HFA European Congress, which takes place in September with an expanded global agenda. Read more now.
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The Agenda Is Set for HFA’s 2026 Fly-In and Advocacy Summit
Industry leaders will meet and engage with policymakers in Washington, DC, June 8-10. Read more now.
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Exercise Should Be an Essential Part of GLP-1 Treatments, Says Research
New studies demonstrate that combining GLP-1 medications and physical activity can result in better health outcomes. Read more now.
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Powerful New Research Finds More Proof of the Exercise-Mental Wellness Link
Yet another major research paper has been published on the powerful link between exercise and mental health. Read more now.
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Standing-Room Only: The Surging Interest in the Exercise-Mental Wellness Link
One of the most effective and accessible treatments to help reduce moderate-to-mild mental disorders is regular physical activity. Read more now.
