Health & Fitness Business

HFA honored three industry executives with awards in San Diego. Read more now.

Your website should be your best sales tool. Read more now.

As we prepare for The HFA Show in San Diego on March 16-18, we’re also working on new research reports that will be published in the coming weeks. Read more now.

From the moment the bills surfaced to the day they were pulled from the docket, here is the inside story of one of HFA’s most recent state-level advocacy victories. Read more now.

What fitness operators need to know—and why this is exactly what HFA is here for. Read more now.

The HFA Foundation to Award $5,000 Grants at The HFA Show. Read more now.

How US advocacy applies to achieving global public policy goals. Read more now.

Meet the eight legends to be enshrined in the HOF. Read more now.

What to expect at The HFA Show 2026 in San Diego, including the HFA Hall of Fame, insightful keynotes, new areas of the trade show floor, and multiple networking opportunities. Read more now.

Innovation isn’t just about adopting new tools—it’s about adapting to what’s next. From tech-driven decision-making to the reinvention of cardio, the February 2026 issue of Health & Fitness Business explores how rethinking data, equipment, and club models is reshaping the fitness industry. Read more now.

How to add high-demand services with less operational lift.

There are hundreds of reasons to attend the show in San Diego on March 16-18, but these 10 will get you started.