Advocacy Beyond Politics
How HFA’s collaboration with the Alzheimer’s Association positions exercise as essential healthcare. Read more now.
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ROUGH SEAS MAKE GOOD SAILORS
Row House co-founder Eric Von Frohlich on finding purpose after his Parkinson’s diagnosis and why the fitness industry is key to helping those with the disease lead more fulfilling lives. Read more now.
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Has the Great Integration of Healthcare and Fitness Arrived?
As exercise is increasingly being recognized as preventive care, more fitness facilities are becoming part of the healthcare continuum. Read more now.
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Turning GLP-1 Demand Into Revenue
Catalyst Fitness, a seven-club chain in Buffalo, New York, and In-Shape Fitness, a brand with 63 facilities in California, are teaming up with healthcare providers to build GLP-1s and hormone therapy into a non-dues revenue line. Read more now.
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Going Deeper Into HFA’s Ground-breaking GLP-1 White Paper
Kristy Piccinini, Ph.D., co-author of the report, explains why the research has shifted the conversation around GLP-1 treatment by providing evidence that can influence global health policy. Read more now.
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A Place For Everyone
Hal Hargrave’s mission to transform fitness facilities into community health hubs. Read more now.
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US States Make Their ‘Moves’ During May
About half of US governors issue official proclamations recognizing the importance of fitness in the month of May. Read more now.
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Keynotes Announced for the 2026 HFA European Congress
The event will gather industry leaders from more than 35 countries in London in September. Read more now.
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The Fitness Industry Has Washington’s Attention—Now It Must Earn Its Trust
New HFA research provides insights on where the US industry stands. Read more now
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HFA Fly-In and Advocacy Summit Draws 130 Fitness Leaders to Capitol Hill
Keynote speakers Dr. Mehmet Oz and Adm. Brian Christine, MD, highlighted a full agenda that centered physical activity as essential to preventive healthcare. Read more now.
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Empowering Community Health
Why Columbia Association and Reh-Fit Centre received the first-ever HFA Foundation Community Innovation Grants. Read more now.
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Building Tribes and Revenue With HYROX
How fitness racing evolved from a niche challenge into one of the industry’s most powerful engagement tools and community builders. Read more now.
