Salud y Fitness

A strong presale can give a new studio a jump-start if operators approach it as a structured sales and marketing effort rather than simply an early membership offer. Read more now.

Every generation of fitness entrepreneurs inherits a different market. Our experts provide five general principles that can guide fitness entrepreneurs in developing a strategic approach that can work with any concept. Read more now.

Interim President and CEO Greta Wagner and other HFA representatives shared research, industry insights, and a vision for the future at events in Thailand, Japan, and China. Read more now.

Row House co-founder Eric Von Frohlich on finding purpose after his Parkinson’s diagnosis and why the fitness industry is key to helping those with the disease lead more fulfilling lives. Read more now.

As exercise is increasingly being recognized as preventive care, more fitness facilities are becoming part of the healthcare continuum. Read more now.

Catalyst Fitness, a seven-club chain in Buffalo, New York, and In-Shape Fitness, a brand with 63 facilities in California, are teaming up with healthcare providers to build GLP-1s and hormone therapy into a non-dues revenue line. Read more now.

Kristy Piccinini, Ph.D., co-author of the report, explains why the research has shifted the conversation around GLP-1 treatment by providing evidence that can influence global health policy. Read more now.

Hal Hargrave’s mission to transform fitness facilities into community health hubs. Read more now.

The event will gather industry leaders from more than 35 countries in London in September. Read more now.