2025 marked a new highpoint for consumer engagement with the US fitness facility industry. A record 81 million Americans belonged to a gym, studio, or other fitness facility, pushing membership penetration to 26.1% of the US population ages 6 and older. The 2026 US Health & Fitness Consumer Report: Headline Trends distills these and many…
One submission. Two flagship reports. Practical value for participating companies and the wider fitness industry. Each year, the Health & Fitness Association collects financial and operational data from operators across the industry to produce two cornerstone research publications: the 2026 Fitness Industry Benchmarking Report (FIBR) and the 2026 HFA Global Report. In 2026, the process…
The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the most pressing challenges facing fitness operators. The 2026 Employee Compensation & Benefits Report for the Commercial Health & Fitness Industry provides the sector’s most comprehensive benchmarking data to help facility…
The State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across all 50 states and the District of Columbia. As the US health and fitness sector continues to grow, diversify, and evolve, so too does the policy environment that shapes how…
The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the role of physical activity in health systems worldwide. State Impact:Across 23 states, HFA engaged on more than 60 bills that would have directly affected operators. These efforts didn’t just influence…
The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into…
This downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report: Expanded Insights builds on the findings from Headline Trends to provide a detailed examination of how Americans use fitness facilities, including the equipment they choose, the activities they engage in, and how behaviors…
The 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is a PDF download. In today’s dynamic fitness market, having reliable benchmarks is essential for strategic planning. The Health & Fitness Association’s 2025 Fitness Industry Benchmarking Report presents a detailed analysis of key…
A comprehensive look at one of the world’s fastest-growing fitness markets. The India Fitness Market Report 2025 is available as a free download from the Health & Fitness Association. The India Fitness Market Report 2025, produced in collaboration between Deloitte India and the Health & Fitness Association (HFA), offers the most detailed analysis to date of India’s evolving fitness…
This report delivers a comprehensive, data-driven overview of the commercial fitness industry across nearly 30 countries and five major world regions. Based on survey data, national submissions, and proprietary research, the report is the most trusted annual resource for operators, suppliers, investors, policymakers, and advocates seeking to understand global industry dynamics. The Definitive Guide to…
The 2025 U.S. Health & Fitness Consumer Report: Headline Trends presents a first look at how Americans interacted with fitness facilities in 2024—highlighting the latest developments in membership, attendance, and demographic shifts. This report marks the first in a new series of releases from the Health & Fitness Association (HFA), designed to provide more timely, focused insights…
Evidence-Driven Insights for Industry and Policymakers Physical inactivity has emerged as a key driver of preventable diseases and premature mortality worldwide. Health and fitness facilities, as enablers of regular physical activity, provide professionally guided, evidence-based programs at scale proven to reduce chronic disease risk, improve mental health, and build stronger communities. Yet, access remains uneven,…