Matrix Fitness, founded in 2001, has quickly become the premiere brand of Johnson Health Tech (JHT), its corporate parent. In 2016, JHT revenues were approximately $625 million. Matrix now offers some 500 commercial products, and accounts for 67% of JHT’s total. A fair share of the credit goes to Mark Zabel, JHT’s global chief marketing…
Looking to recruit new members to your health club? Here are a half-dozen sales tips from a recent IHRSA webinar called “Mastering the Sales Process.” Share them with your sales staff, courtesy of Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa. 1. Learn the prospect’s name. This isn’t as obvious as it seems. If…
It’s easy to blame member attrition on outside sources—maybe a boutique studio just opened up nearby, or perhaps your most popular group exercise instructor left. But, while those are legitimate obstacles, there are several factors causing members to leave your club that are well within your control. In this article, we dig into five reasons…
Health promotion provides a great opportunity to do several things at once: Step 1: Planning and Assessment The first step to starting a health promotion program should be a self-assessment of your club and community. Ask yourself what your club can feasibly do given your size, location, staffing, and membership, and what your community—both members…
The decision to spend money, or “reinvest,” in updated facilities or new exercise equipment is never an easy one. Typically, membership prospects expect it, members request it, staff push for it, and investors/owners often resist it. Further, when is the right time to make such reinvestments? Perhaps most importantly, will the improvements generate more revenue…
“Ancillary revenue.” It’s not a particularly exciting term, but if you’re a health club owner, just the thought of it can raise your heart rate well beyond your training zone. And for good reason: “Generally speaking, ancillary services account for a quarter of a club’s total revenues,” said Melissa Rodriguez, IHRSA’s senior research manager. “So…
Personal training is often the second-largest source of revenue for many health clubs and, in the case of many studios, it’s their primary source of revenue. IHRSA’s Profiles of Success notes that leading club operators generate a median of 10% of total revenues from personal training. Incremental membership growth over the past several years has…
Locker rooms and their amenities and features have become increasingly important as health clubs compete to attract new members and retain existing ones, but choosing the right size for your facility can be tricky—especially since there are a number of factors that should be considered in addition to the basic square footage percentage. “Like all…
In America, it’s not surprising that obesity and mental health struggles aren’t limited to adults. Kids also are contending with the adverse effects of inactivity, unhealthy diets, and excessive screen time. The statistics are alarming. According to the U.S. Centers for Disease Control and Prevention, one in five children and adolescents is obese, and childhood…