São 6 da manhã numa típica segunda-feira no seu clube. Um membro dedicado está a caminho da sua aula de ciclismo em grupo favorita, na qual se inscreveu usando a aplicação da marca do seu clube. Outro acabou de apertar o botão «Iniciar» numa passadeira. Um terceiro está a suar no seu circuito de musculação com pesos...
Shawn Perine, the editor-in-chief of Muscle & Fitness magazine, died December 11 from complications due to lung cancer. While also overseeing other titles as Vice President, Fitness Group at American Media, Inc., Perine was a leading voice in the fitness industry, and was himself dedicated to bodybuilding and healthy living. A vegetarian who had never smoked in his…
Are you absolutely positive your membership contracts are in shape? If not, it may be time for a review. Every year, health clubs, whether large or small, are the target of costly and time-consuming litigation. Much of it is filed on behalf of members alleging harm from illegal business practices, such as violation of the…
For the most part, health club members are considerate individuals who demonstrate proper etiquette while working out. There are, however, an unfortunate few who make using the club uncomfortable, or even unsafe, for themselves or others. In some instances, their bad behavior warrants terminating their membership. While taking such a step might seem drastic, the…
The locker room is a central feature in most health clubs, offering club members a convenient place to shower, dress, and store belongings during a workout. But locker rooms are also host to some of the most sensitive legal issues facing clubs, namely personal privacy and security. Antidiscrimination Protection For club operators, there are significant…
Harassment, in any form, and for any reason—whether predicated on age, gender, race, religion, or other factors—is a minefield issue that no business wants to cross. In the case of health clubs, the problem might arise in relationships between management and staff, managers and subordinates, or staff/trainers and club members. Any one of the combinations…
As the last beach days of summer are winding down, it’s time to begin preparing for everything that comes along with the start of fall. For many parents, that means it’s time to make sure that their children are ready to go back to school for another successful year. One of the best ways to…
The fitness industry has produced—and benefited from—many strong, pioneering women. These women have started and grown their businesses, mentored the next generation of women leaders, taken leadership roles in the industry, and embraced innovation and change as the industry grew. Here are four of our favorite trailblazing women in the fitness industry. Julie Main’s family…
A Matrix Fitness, fundada em 2001, rapidamente se tornou a marca principal da Johnson Health Tech (JHT), sua empresa controladora. Em 2016, as receitas da JHT foram de aproximadamente US$ 625 milhões. A Matrix oferece agora cerca de 500 produtos comerciais e responde por 67% do total da JHT. Grande parte do crédito vai para Mark Zabel, diretor global de marketing da JHT...
Quer recrutar novos membros para o seu clube de saúde? Aqui estão seis dicas de vendas retiradas de um webinar recente da IHRSA chamado «Dominando o Processo de Vendas». Partilhe-as com a sua equipa de vendas, cortesia de Jeff Houghtaling, diretor de membros do VillaSport Athletic Club and Spa. 1. Aprenda o nome do potencial cliente. Isso não é tão óbvio quanto parece. Se...
It’s easy to blame member attrition on outside sources—maybe a boutique studio just opened up nearby, or perhaps your most popular group exercise instructor left. But, while those are legitimate obstacles, there are several factors causing members to leave your club that are well within your control. In this article, we dig into five reasons…
A promoção da saúde oferece uma excelente oportunidade para fazer várias coisas ao mesmo tempo: Passo 1: Planeamento e avaliação O primeiro passo para iniciar um programa de promoção da saúde deve ser uma autoavaliação do seu clube e da sua comunidade. Pergunte a si mesmo o que o seu clube pode fazer de forma viável, considerando o seu tamanho, localização, pessoal e membros, e o que a sua comunidade — tanto os membros...