ROSEMONT, IL—November 17, 2020—Life Fitness today launched the Heat Row and Heat Performance Row, two powerful new rowing machines designed to enhance the rowing experience of all users. The Life Fitness Heat Rowers feature sleek and modern aesthetics with a variety of easy-to-use features to meet the training needs of facilities and exercisers. The Life Fitness…
MINNEAPOLIS, MN—November 10, 2020—After 14 years of business and two years of planning, Discover Strength, a Minnesota-based fitness studio, is franchising. With five current Minnesota locations and two in the works, Discover Strength hopes to award eight franchises by the end of the year. “Our economy is facing a tumultuous time. Many people have felt…
PINEHURST, NC—October 26, 2020—The Medical Fitness Association (MFA) is pleased to announce that Kevin McHugh, COO of The Atlantic Club in New Jersey, a MFA Certified Facility, has been appointed to the MFA Board of Directors. Mr. McHugh will serve a three year term beginning in January 2021. “We are honored to have Kevin serve…
Seattle, WA—November 2, 2020—SportsArt, a green fitness brand that develops sustainable gym equipment, today announces its partnership with GRIDSERVE, an international sustainable energy business based in the UK that powers communities through renewable energy solutions. Together, these brands will bring to life an all-new Electric Forecourt, offering a simple and stress-free electric vehicle charging station…
GREENVILLE, SC—November 2, 2020—9Round Franchising, LLC, the world’s largest kickboxing franchise, has been named to the 2020 Franchise Times Top 200+ list. 9Round makes the list at 285 out of 500. “It’s an honor to be named to the Franchise Times 200+ list again and I credit the recognition to our superior home office staff and our hardworking franchisees,”…
SANTA MONICA, CA—October 26, 2020—Leading U.S. based gym designers FitnessDesignGroup and world leading hospitality group Accor began collaborating on the future of fitness well before the prevailing COVID-19 pandemic. Responding to the current environment, and taking cues from leading boutique studios worldwide, a new hotel gym experience has emerged that exudes energy, inclusiveness, and enjoyment…
WASHINGTON, D.C.—October 27, 2020—VIDA Fitness is launching the Personal Training & Scholarship Mentorship Program in partnership with National Academy of Sports Medicine (NASM). The purpose of the program is to create more opportunities for Black aspiring personal trainers to have access to the certification program, textbooks, and mentorship necessary to launch a successful career in Washington, D.C.,…
GREENVILLE, SC —October 23, 2020—9Round Fitness, the world’s largest kickboxing chain, is partnering with the world’s largest retailer, Walmart, to offer a new collection of boxing equipment. Currently available at Walmart.com and in 600 Walmart stores nationwide, buyers can now jab and cross in confidence with 9Round branded gloves, mitts, wraps and a reflex bag. The rollout…
EDMONTON, A.B.—October 20, 2020—Keeping everyone in Canada as safe as possible and focused on their physical and mental health during an unprecedented pandemic is the guiding priority of more than 6,000 fitness clubs, gyms, and studios from coast-to-coast. Fitness Industry Council of Canada (FIC) has committed to meeting or exceeding government and health authority guidelines…
October 21, 2020—International fitness heavyweight Gold’s Gym has crowned group fitness expert Les Mills as one of its 2019 Vendors of the Year in recognition of their valuable partnership with the brand. Gold’s Gym franchisees from around the world ranked partners in several areas – such as customer satisfaction, support, and overall product quality –…
October 20, 2020—Freemotion announces the global launch of its brand-new iFit-powered 22 SERIES—a revolutionary full cardio range that provides the first truly interactive, connected fitness experience for commercial fitness facilities. By seamlessly integrating best-in-class product design and industry-leading, on-demand, digital content, users experience an immersive and personalized virtual training like never before. Totally interactive and…
What While much has changed in the world of health and fitness over the past few decades, one component remains the same: the American Council on Exercise exists to get people moving. In its 35th anniversary celebration, ACE is telling the stories of the exercise and health professionals who have been with the organization since the beginning…