CHICAGO, IL—December 15, 2020—LES MILLS On Demand has been crowned No. 1 among the “Best At-home Workouts” for 2020 in the USA Today annual 10Best Reader’s Choice awards. With the pandemic driving a digital and workout boom during 2020, the at-home fitness sector was one of the zeitgeist categories featured in USA Today’s annual “10Best” Reader’s Choice awards. And LES…
Lancaster, PA—December 15, 2020—Ecore, a manufacturer of safe, ergonomic and acoustic performance surfaces for commercial and athletic markets, is proud to announce that Allison Porter has joined its sales team as Director of Sales, East & Strategic Accounts. Porter is an experienced strategic brand development professional and a top performing sales and customer experience leader….
BOSTON, MA—December 10, 2020—IHRSA, the International Health, Racquet & Sportsclub Association, has launched the Active & Safe Commitment for the global fitness industry to demonstrate that health and fitness clubs are operating with best industry practices and mitigation risks. As a vital resource for members to improve physical and mental well-being, it is essential for clubs worldwide…
Technogym – the world leading brand in fitness and wellness products, services and digital technologies and official supplier to the last 7 Olympic games – has been awarded a five-year contract to supply its state-of-the-art equipment and digital solutions to Fitness Time – the largest network of sport and fitness clubs in Saudi Arabia with…
CHICAGO, IL—November 24, 2020—Fitness professionals from around the world came together with LES MILLS, POUND, and PILOXING for a day of education, meaningful discussions, and moving together toward racial justice. The TOGETHER WE RISE virtual event was hosted October 28 by LES MILLS, POUND, and PILOXING, the three group fitness brands that have formed the Group X Alliance, uniting for change. The…
ROSEMONT, IL—November 17, 2020—Life Fitness today launched the Heat Row and Heat Performance Row, two powerful new rowing machines designed to enhance the rowing experience of all users. The Life Fitness Heat Rowers feature sleek and modern aesthetics with a variety of easy-to-use features to meet the training needs of facilities and exercisers. The Life Fitness…
MINNEAPOLIS, MN—November 10, 2020—After 14 years of business and two years of planning, Discover Strength, a Minnesota-based fitness studio, is franchising. With five current Minnesota locations and two in the works, Discover Strength hopes to award eight franchises by the end of the year. “Our economy is facing a tumultuous time. Many people have felt…
PINEHURST, NC—October 26, 2020—The Medical Fitness Association (MFA) is pleased to announce that Kevin McHugh, COO of The Atlantic Club in New Jersey, a MFA Certified Facility, has been appointed to the MFA Board of Directors. Mr. McHugh will serve a three year term beginning in January 2021. “We are honored to have Kevin serve…
Seattle, WA—November 2, 2020—SportsArt, a green fitness brand that develops sustainable gym equipment, today announces its partnership with GRIDSERVE, an international sustainable energy business based in the UK that powers communities through renewable energy solutions. Together, these brands will bring to life an all-new Electric Forecourt, offering a simple and stress-free electric vehicle charging station…
GREENVILLE, SC—November 2, 2020—9Round Franchising, LLC, the world’s largest kickboxing franchise, has been named to the 2020 Franchise Times Top 200+ list. 9Round makes the list at 285 out of 500. “It’s an honor to be named to the Franchise Times 200+ list again and I credit the recognition to our superior home office staff and our hardworking franchisees,”…
SANTA MONICA, CA—October 26, 2020—Leading U.S. based gym designers FitnessDesignGroup and world leading hospitality group Accor began collaborating on the future of fitness well before the prevailing COVID-19 pandemic. Responding to the current environment, and taking cues from leading boutique studios worldwide, a new hotel gym experience has emerged that exudes energy, inclusiveness, and enjoyment…
WASHINGTON, D.C.—October 27, 2020—VIDA Fitness is launching the Personal Training & Scholarship Mentorship Program in partnership with National Academy of Sports Medicine (NASM). The purpose of the program is to create more opportunities for Black aspiring personal trainers to have access to the certification program, textbooks, and mentorship necessary to launch a successful career in Washington, D.C.,…