Health & Fitness Business

Meet the eight legends to be enshrined in the HOF. Read more now.

What to expect at The HFA Show 2026 in San Diego, including the HFA Hall of Fame, insightful keynotes, new areas of the trade show floor, and multiple networking opportunities. Read more now.

Innovation isn’t just about adopting new tools—it’s about adapting to what’s next. From tech-driven decision-making to the reinvention of cardio, the February 2026 issue of Health & Fitness Business explores how rethinking data, equipment, and club models is reshaping the fitness industry. Read more now.

How to add high-demand services with less operational lift.

There are hundreds of reasons to attend the show in San Diego on March 16-18, but these 10 will get you started.

The innovative ways Crunch Fitness CEO Jim Rowley is moving the brand beyond the typical HVLP model.

How connected technology is reshaping the cardio floor, the member experience, and ancillary sales.

Focusing on the metrics that drive engagement and retention leads to actionable insights and smarter decisions.

Cultivating a safety culture can be a strategic advantage for health clubs and boutique studios.

An HFA survey reveals that 82 million Americans are making fitness and wellness a priority in their New Year’s resolutions for 2026.

Medicare will now reimburse clinicians for assessing and counseling patients on physical activity.

The Female Longevity Institute combines the traditional fitness methods with bioengineering breakthroughs that rival the tech bro anti-aging movement.