This is an IHRSA featured article, brought to you by HydroMassage. As the wellness trend continues to make an impact on traditional health clubs, many consumers are finding the terms “mindfulness” and “self-care” in their everyday vocabulary. It’s in this category that the concept of recovery has begun to trend in mainstream health and fitness…
Roughly one in every 200 people living in the United States could develop some form of cancer. Let’s think about that for a moment. That means there could be an estimated 1,685,210 new cases of cancer in the U.S. alone. That’s pretty scary, but thanks to advances in medical science and programs at gyms like…
Overall, 2019 was a year of abundance for the fitness industry. In May, The IHRSA Global Report found that the global industry revenue totaled $94 billion and, as a result, health clubs are on pace to reach 230 million members by 2030. But revenue and membership numbers aren’t where the story ends. At the start of each year,…
The partnership provides PTR members around the world access to the most comprehensive tennis-specific fitness, education, and certification. HILTON HEAD ISLAND, SC, USA—January 2, 2020—Professional Tennis Registry (PTR) is proud to announce a new partnership with International Tennis Performance Association (iTPA). The partnership provides PTR members around the world access to the most comprehensive tennis-specific…
During the month of January, health and fitness are at the top of many minds. Google searches for health and fitness peak at the beginning of the year, and according to the 2017 IHRSA Media Report, 10.8% of all health club members join their gyms in January. Yet many who embark on fitness resolutions in…
When Orangetheory Fitness learned that its members’ most common request was to use their Apple Watch in class, the company listened. Today, the billion-dollar fitness brand announced OTbeat Link—a new device that enables members to use their Apple Watch to track heart rate data during workouts. “Apple Watch is designed to help people live a…
Selling gift certificates can be a great way to introduce fitness newcomers to the services your club provides. They also allow friends and family to support their loved one’s gym habits—since they don’t necessarily need another Christmas sweater or a fancy birthday dinner. However, before you make the decision to sell gift certificates, you should…
The holiday season brings with it a whole lot of distractions. Shopping for gifts, decorating your home, attending holiday parties, and visiting with relatives can all make it difficult to stick to healthy routines. Then there’s the travel. The holiday weeks, from late November to early January, are the busiest travel times of the year….
The Olympic Athletic Club (OAC) in Seattle, WA, first opened in 1979 and has been an IHRSA member for over 35 years. In this time, OAC has grown to be a favorite among the active residents of WalletHub’s No. 2 healthiest U.S. city of 2019. Once a prohibition-era speakeasy, OAC’s building offers a unique aesthetic for members. So, how…
Personalization is nothing new in the marketplace. E-commerce sites seized on it years ago, coding their algorithms to create individual recommendations tailored to data collected from online behavior. Consumers are now accustomed to personalized experiences based on their browser history. Today, many people are happy to share their data if it makes their lives easier,…
Within the health club setting, the members of a loosely organized, but mission-related team—personal trainers, life coaches, and dietitians or nutritionists—all have valuable expertise to share on physical fitness and sound eating habits. But how should a health club tackle these two vast topics and give the best advice? Should a club include nutrition when…
This is an IHRSA featured article, brought to you by Aktiv Solutions. When developing customer-facing solutions for today’s health club audience, few issues are as challenging as satisfying the demands for the extensive range of workout trends in the marketplace. With boutique studios pushing the envelope on innovative training modalities, clubs need to find cost-effective…