This is an IHRSA featured article, brought to you by HydroMassage. As the wellness trend continues to make an impact on traditional health clubs, many consumers are finding the terms “mindfulness” and “self-care” in their everyday vocabulary. It’s in this category that the concept of recovery has begun to trend in mainstream health and fitness…
Roughly one in every 200 people living in the United States could develop some form of cancer. Let’s think about that for a moment. That means there could be an estimated 1,685,210 new cases of cancer in the U.S. alone. That’s pretty scary, but thanks to advances in medical science and programs at gyms like…
En general, 2019 fue un año de abundancia para la industria del fitness. En mayo, el Informe Global de la IHRSA reveló que los ingresos globales de la industria ascendieron a 94 000 millones de dólares y, como resultado, los gimnasios están en camino de alcanzar los 230 millones de socios en 2030. Pero los ingresos y el número de socios no son lo único importante. A principios de cada año...
The partnership provides PTR members around the world access to the most comprehensive tennis-specific fitness, education, and certification. HILTON HEAD ISLAND, SC, USA—January 2, 2020—Professional Tennis Registry (PTR) is proud to announce a new partnership with International Tennis Performance Association (iTPA). The partnership provides PTR members around the world access to the most comprehensive tennis-specific…
During the month of January, health and fitness are at the top of many minds. Google searches for health and fitness peak at the beginning of the year, and according to the 2017 IHRSA Media Report, 10.8% of all health club members join their gyms in January. Yet many who embark on fitness resolutions in…
Cuando Orangetheory Fitness se enteró de que la petición más habitual de sus socios era poder utilizar su Apple Watch en clase, la empresa les escuchó. Hoy, la marca de fitness valorada en miles de millones de dólares ha anunciado OTbeat Link, un nuevo dispositivo que permite a los socios utilizar su Apple Watch para registrar los datos de frecuencia cardíaca durante los entrenamientos. «El Apple Watch está diseñado para ayudar a las personas a llevar una vida...
Vender tarjetas regalo puede ser una forma estupenda de dar a conocer los servicios que ofrece tu club a los recién llegados al mundo del fitness. Además, permiten a amigos y familiares apoyar los hábitos deportivos de sus seres queridos, ya que no necesitan necesariamente otro jersey navideño o una cena de cumpleaños elegante. Sin embargo, antes de tomar la decisión de vender tarjetas regalo, debes...
The holiday season brings with it a whole lot of distractions. Shopping for gifts, decorating your home, attending holiday parties, and visiting with relatives can all make it difficult to stick to healthy routines. Then there’s the travel. The holiday weeks, from late November to early January, are the busiest travel times of the year….
The Olympic Athletic Club (OAC) in Seattle, WA, first opened in 1979 and has been an IHRSA member for over 35 years. In this time, OAC has grown to be a favorite among the active residents of WalletHub’s No. 2 healthiest U.S. city of 2019. Once a prohibition-era speakeasy, OAC’s building offers a unique aesthetic for members. So, how…
Personalization is nothing new in the marketplace. E-commerce sites seized on it years ago, coding their algorithms to create individual recommendations tailored to data collected from online behavior. Consumers are now accustomed to personalized experiences based on their browser history. Today, many people are happy to share their data if it makes their lives easier,…
Within the health club setting, the members of a loosely organized, but mission-related team—personal trainers, life coaches, and dietitians or nutritionists—all have valuable expertise to share on physical fitness and sound eating habits. But how should a health club tackle these two vast topics and give the best advice? Should a club include nutrition when…
Este es un artículo destacado de la IHRSA, presentado por Aktiv Solutions. A la hora de desarrollar soluciones orientadas al cliente para el público actual de los gimnasios, pocas cuestiones son tan difíciles como satisfacer las demandas de la amplia gama de tendencias de entrenamiento que existen en el mercado. Con los estudios boutique innovando en modalidades de entrenamiento, los gimnasios necesitan encontrar soluciones rentables...