Fitness industry executives from around the world will gather in London to examine AI, retention, women’s health, healthcare integration and growth—and get an early look at new UK and global fitness industry research. London Stadium, site of the 2012 Olympic Games in London, will host the 2026 European Congress September 24-26. By Lia Palazzo, Manager…
Greta Wagner reiterated the importance of the 26-year relationship between HFA and Fitness Brasil in educating the industry. In addition to speaking at Fitness Brasil, HFA Interim President and CEO Greta Wagner (right) also visited the expo with Fitness Brasil Executive Director Gustavo Almeida (center) to speak with attendees and exhibitors. By Lia Palazzo, Manager…
July Fitness-Facility Traffic Stabilizes as Studios Continue to Lead HFA’s first monthly FIT Tracker check-in finds record July visitation at HVLP and mid-priced gyms and broad studio growth.HFA will begin publishing monthly FIT Tracker data check-ins to complement its quarterly reports and provide a timely view of how visitation is evolving across US commercial fitness…
New FIT Tracker data show consumer demand for commercial fitness remained resilient through the first half of 2026. US commercial fitness demand remained resilient through the first half of 2026, with traffic continuing to run ahead of last year’s record pace despite a slight slowdown in the second quarter. Average visits per commercial fitness facility…
HFA urges targeted trade policies to protect the fitness industry. This week, HFA submitted comments to the Office of the US Trade Representative (USTR) on two important trade policy dockets that could have significant implications for exercise equipment manufacturers, suppliers, and fitness facility operators. Section 301 Tariff ProceedingUSTR sought comment on proposed tariffs from its Section 301…
From Tokyo to Beijing to Paris, HFA leaders connected with industry executives to advance global collaboration and share insights shaping the future of fitness. The Health & Fitness Association’s leadership team has spent the first part of the summer engaging with fitness industry executives across Asia and Europe, reinforcing the association’s growing international presence while…
The fitness industry’s premier European leadership gathering returns to London for the first time since 2017. Here’s why September 24–26 deserves a place on every fitness executive’s calendar. The 2026 HFA European Congress is heading to one of the world’s most iconic sporting venues — London Stadium in Queen Elizabeth Olympic Park — as fitness…
New research on GLP-1 and exercise, a first-of-its-kind UK market study, and a keynote lineup spanning Olympic sport to AI are just part of what’s on the agenda this September in London. Artificial intelligence. Investment trends. Leadership development. Global market intelligence with a regional lens. The future of healthcare integration. These topics and more are…
The former Olympian and Commonwealth competitor changed fitness in New Zealand by co-founding Les Mills New Zealand gyms and changed group fitness around the world through his work with Les Mills International. Les Mills Sr. was a former Olympian, Commonwealth Games medalist, gym founder, Les Mills International namesake, and former mayor of Auckland, New Zealand….
From artificial intelligence to elite sport, the HFA European Congress keynote speakers will explore the forces reshaping health and fitness around the world. By Lia Palazzo, Manager of Public Affairs Ian Mullane and Alistair Brownlee are set to offer the two keynote addresses at the 2026 HFA European Congress. Artificial intelligence and high-performance leadership will…
A fitness industry initiative for HFA member facilities will provide Americans heading to basic training with no-cost fitness access and training support. By Pamela Kufahl, Senior Director of Communications The US fitness industry is stepping up to assist the United States with its military‑readiness crisis through a program called Service Ready. The program provides verified…
The combination could save billions in healthcare costs, leading fitness organizations to call for deeper integration of structured exercise in GLP-1 treatment. Pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive economic returns across multiple countries, according to new multinational research by the Health & Fitness…