New FIT Tracker data show consumer demand for commercial fitness remained resilient through the first half of 2026. US commercial fitness demand remained resilient through the first half of 2026, with traffic continuing to run ahead of last year’s record pace despite a slight slowdown in the second quarter. Average visits per commercial fitness facility…
HFA urges targeted trade policies to protect the fitness industry. This week, HFA submitted comments to the Office of the US Trade Representative (USTR) on two important trade policy dockets that could have significant implications for exercise equipment manufacturers, suppliers, and fitness facility operators. Section 301 Tariff ProceedingUSTR sought comment on proposed tariffs from its Section 301…
From Tokyo to Beijing to Paris, HFA leaders connected with industry executives to advance global collaboration and share insights shaping the future of fitness. The Health & Fitness Association’s leadership team has spent the first part of the summer engaging with fitness industry executives across Asia and Europe, reinforcing the association’s growing international presence while…
The fitness industry’s premier European leadership gathering returns to London for the first time since 2017. Here’s why September 24–26 deserves a place on every fitness executive’s calendar. The 2026 HFA European Congress is heading to one of the world’s most iconic sporting venues — London Stadium in Queen Elizabeth Olympic Park — as fitness…
New research on GLP-1 and exercise, a first-of-its-kind UK market study, and a keynote lineup spanning Olympic sport to AI are just part of what’s on the agenda this September in London. Artificial intelligence. Investment trends. Leadership development. Global market intelligence with a regional lens. The future of healthcare integration. These topics and more are…
The former Olympian and Commonwealth competitor changed fitness in New Zealand by co-founding Les Mills New Zealand gyms and changed group fitness around the world through his work with Les Mills International. Les Mills Sr. was a former Olympian, Commonwealth Games medalist, gym founder, Les Mills International namesake, and former mayor of Auckland, New Zealand….
From artificial intelligence to elite sport, the HFA European Congress keynote speakers will explore the forces reshaping health and fitness around the world. By Lia Palazzo, Manager of Public Affairs Steffie Bryant and Alistair Brownlee are set to offer the two keynote addresses at the 2026 HFA European Congress. Artificial intelligence and high-performance leadership will…
A fitness industry initiative for HFA member facilities will provide Americans heading to basic training with no-cost fitness access and training support. By Pamela Kufahl, Senior Director of Communications The US fitness industry is stepping up to assist the United States with its military‑readiness crisis through a program called Service Ready. The program provides verified…
The combination could save billions in healthcare costs, leading fitness organizations to call for deeper integration of structured exercise in GLP-1 treatment. Pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive economic returns across multiple countries, according to new multinational research by the Health & Fitness…
Industry executives held 92 meetings with lawmakers and administration officials, promoting physical activity as essential healthcare infrastructure while launching the Service Ready military fitness initiative. By Pamela Kufahl, senior director of communications The fitness industry was represented by 130 leaders from health clubs, studios, industry partner sponsors, and HFA staff at the three-day event that…
In May, HFA continued its work to strengthen relationships with policymakers and elevate the voice of the fitness industry by attending the Michigan Moves Day and organizing HFA’s first-ever Sacramento Advocacy Fly-In. The Michigan Moves Day included a group workout with children on the Capitol lawn. Losey spoke at a policy symposium as part of the…
From the HFA Hall of Fame to Innovation Alley to the launch of new products from more than 60 companies, The HFA Show 2026 delivers a standout week. The 2026 HFA Hall of Fame inductees pose together (left to right): Cirulli, Eschbach, Landers, Mills, Runyon, and Elaine LaLanne. Missing are Dave Mortensen, who could not…