82 million Americans plan to spend $60 billion in support of health, exercise and fitness goals. Looking ahead to 2026, Americans view health and fitness not just as key goals for the new year but also as essential household investments—expenses that are unlikely to be among the first to be cut when households face financial…
HFA research confirms that attendance is growing, but consumers are diversifying their exercise options.
The conference and trade show is still coming together, but it’s already generating buzz.
Fitness facilities are evolving to meet a new generation of members.
New HFA survey shows exercise remains the top New Year’s resolution for Americans. Washington, DC–December 22, 2025–A new nationwide survey from the Health & Fitness Association (HFA) finds that Americans plan to spend $60 billion in 2026 to support health, fitness, and exercise goals and New Year’s resolutions. Among the 56% of US adults who…
HFA’s annual Buyer’s Guide takes a longer view of industry trends as technology and consumer behavior continue to challenge industry suppliers to stay a step ahead of market demands.
Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic Ski Program received an early Christmas gift that will change the trajectory of the program for years to come. Thanks to a generous donation from Tate and Aimee Metcalf, The Sisters Athletic…
A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED STATES, December 11, 2025 /EINPresswire.com/ — WellnessSpace Brands, the company known for innovative wellness and recovery products, has unveiled the PolarWave Dry Plunge, a breakthrough in cold technology that delivers the benefits of a…
Her keynote will explore how teams can thrive and innovate in the age of AI. WASHINGTON, DC—December 16, 2025—The Health & Fitness Association (HFA) announces that Erica Dhawan, an internationally recognized authority on 21st century collaboration, bestselling author, and one of the world’s top 50 management thinkers, will deliver the opening day keynote address at…
His talk will focus on the human connection in a rapidly changing world. WASHINGTON, DC—November 25, 2025—The Health & Fitness Association (HFA) announces that Apolo Ohno, the most decorated US Winter Olympian in history, will deliver the third-day keynote address at The HFA Show 2026, taking place March 16–18, 2026, in San Diego. Ohno’s keynote, “Human…
Alex Rodriguez, former Major League Baseball star and current chairman and CEO of A-Rod Corp, is set to deliver the last-day keynote, “Mindset of a Champion: Success Across Sectors,” at The HFA Show, taking place March 12-14 at Mandalay Bay Resort in Las Vegas. The keynote is sponsored by ABC Fitness. Through his company A-Rod Corp,…
Looking at the challenges that health club, gym, and studio owners and operators worldwide face today, you might think they would have a dire outlook on the future of their facilities. Those challenges are plenty: lingering effects of the pandemic, supply chain issues, proposed value-added tax rate increases, higher energy costs, higher interest rates, inflation,…