Member Exclusive

How to Run Effective Corporate Wellness Programs

Gain an understanding of some of the corporate wellness programs health clubs are offering and find out how you can build a successful corporate wellness strategy for your club.

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The business world is ever-changing, and right now, employees are working more hours, more often. In fact, in many countries, workers spend approximately 50% or more of their waking hours at work—sitting more and moving less—contributing to the rise in global physical inactivity and obesity rates.

Fortunately, the popularity of workplace wellness programs and initiatives is growing, and this trend will continue to gain momentum as more companies recognize the physical and mental benefits of exercise, which result in higher employee productivity.

That’s where health clubs come in. A growing number of facilities are building relationships with corporate clients to develop programs aimed at helping their employees establish and maintain a healthy lifestyle, while building a fulfilling career. This strategy is a win/win for clubs—in addition to forging business relationships, they’re improving the health of the community.

“The easiest place for a commercial club to start is to think about going beyond the four walls—what services are they good at that they can take out to the community in their market, or bring community members into the club?”

Bill McBride, Co-Founder, President & CEO

Active Wellness

If you’re considering starting a corporate wellness program, this resource will get you started. Inside, you’ll find expert information on:

  • The benefits of worksite wellness initiatives and how these benefits contribute to a positive, successful business environment
  • Successful models for corporate wellness programs
  • Best practices for creating your own corporate wellness strategy
  • How to market your worksite wellness offerings