Publications

The Technology Issue

Led by the explosion in artificial intelligence (AI), technology continues to be an increasingly disruptive force in business and beyond. This issue of HFB will look at practical uses for AI and other digital tools amid this dynamic tech landscape.

Q&A With Christian Kromme: The entrepreneur and futurist previews his keynote address at the 2025 HFA European Congress. Stressing a humanistic approach to technology and business, Kromme calls for an ethical approach to AI and other digital innovations.

5 Ways AI Is Transforming Business: Experts on AI and its effects on the fitness industry share their best tips for utilizing these some- times misunderstood digital tools.

From ‘Gym Near Me’ to Iconic Brand: How to maximize the fast-changing marketing landscape of SEO, text messaging, email alerts, chatbots, and other tech communication channels.

Understanding the Ethical Landscape of AI Is Key to Building Member Trust: A disquisition on the anxieties and hopes that consumers hold for AI.

HFA Insider: A ruling from the US Court of Appeals for the Eighth Circuit invalidates the Federal Trade Commission’s controversial “Click-to- Cancel” regulation. Here’s what it means for your business.

Global Voices: Catch up on the widespread alliances and partnerships the HFA has built around the world in this exclusive map highlighting the association’s global contacts; An interview with Naresh Krishnaswamy, CEO of Curefit, the largest health and fitness brand in India.

Membership: Meet some of the latest fitness facilities to join HFA.

Advocacy: The latest triumphs from the HFA advocacy team in US state legislatures.

Research: A preview of the 2025 HFA Global Report; ABC Fitness publishes an eye-opening survey on attitudes toward and uses of AI in fitness.

Best Practices: 5 steps to better insights on your gym’s financial health.

Partner News: The latest news from top suppliers.

From the Editor: Kicking the Robot

Letter from Liz: Expanding Our Reach

From the Chair: Luke Carlson on why we should try a strategic approach based on what's not changing.

Trade Secrets: Americaneagle.com and Wahoo Fitness

Partner Spotlight: Technogym