Podcast
Shorts with Liz Clark
Join Liz Clark, president and CEO of the Health & Fitness Association, for a bi-weekly conversation with trailblazers and innovators shaping the future of the health and fitness industry.
Episodes
NEW! Episode 6
Staffing Series: Next Era of Staffing
Guest Paula Comfort, CEO of Hire Ground Talent, shares her expertise in staffing and HR within the fitness industry. The conversation explores why staffing is a critical issue for fitness businesses today, the shifts in recruitment and retention strategies, and how the industry is adapting to attract and keep top talent.
Episode 5
The Current M&A Landscape
This episode explores the recent merger between SE Brands and OTF, the creation of Purpose Brands, and the appointment of its new CEO, Tom Leverton. Clark discusses with the guests what this new portfolio company brings to both members and investors, some of the expected changes, and how they will impact franchisees and members.
Episode 4
Incentivizing Success: Bryan Myers on Employee Motivation, Company Culture, and Growth
In this episode, Solidcore CEO Bryan Myers explains how Solidcore uses employee incentive programs to motivate staff, aligning these plans with the company’s broader growth strategy and culture. Join Liz and Bryan as they explore engagement & motivation, measuring success, attracting top talent, and the landscape of evolving workforce needs.
Episode 3
The Top Fitness Trends of 2025: Wearables, Apps, and Age-friendly Training
In this episode with Dr. Karlie Intlekofer, a global research scientist at Matrix Fitness, we break down the top three 2025 fitness trends identified by the American College of Sports Medicine: wearable technology, mobile exercise apps, and fitness programs for older adults.
Episode 2
Financial Forecasts on the State of Private Equity & Lending in 2025
Episode 1
An Intro to Shorts With Liz Clark: Where We’ve Been and Where We’re Going
In the premiere episode of the Health & Fitness Association's new podcast, HFA President and CEO Liz Clark is joined by former HFA Chairman Chris Craytor and current HFA Chairman Chris Smith for a candid conversation about the organization's evolution and its bold vision moving forward. Listen on YouTube.