Research
HFA research brings forward trusted data and expert perspectives to inform business strategy and to educate policy makers and the public about the health and fitness sector’s positive economic impact.
Research
Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.
Latest research
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2026 US Health & Fitness Consumer Report: Headline Trends2025 marked a new highpoint for consumer engagement with the US fitness facility industry. A record 81 million Americans belonged to a gym, studio, or other fitness facility, pushing membership penetration to 26.1% of the US population ages 6 and older. The 2026 US Health & Fitness Consumer Report: Headline Trends distills these and many… -
Operators: Take the Fitness Industry Data SurveyOne submission. Two flagship reports. Practical value for participating companies and the wider fitness industry. Each year, the Health & Fitness Association collects financial and operational data from operators across the industry to produce two cornerstone research publications: the 2026 Fitness Industry Benchmarking Report (FIBR) and the 2026 HFA Global Report. In 2026, the process… -
2026 Employee Compensation & Benefits ReportThe definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the most pressing challenges facing fitness operators. The 2026 Employee Compensation & Benefits Report for the Commercial Health & Fitness Industry provides the sector’s most comprehensive benchmarking data to help facility… -
State of the States 2026: US Fitness Policy Update & Compliance GuideThe State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across all 50 states and the District of Columbia. As the US health and fitness sector continues to grow, diversify, and evolve, so too does the policy environment that shapes how…
U.S. Economic Impact Data
The US Health and Fitness Industry is a $22.4 billion economic powerhouse, according to economic impact data that outlines the size and impact of the industry related to jobs, wages and taxes. View country, state and congressional district data.
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HFA research reports are only available to HFA members.