Club Membership

Healthier Business. Healthier Industry. Healthier World.

Three membership options to meet the needs of your fitness business.

A membership is the best value in the industry

Join a community of professionals dedicated to growing their businesses, improving the health and wellness of their members, and impacting the future of the industry. Our vast collection of research, content, and educational opportunities will give you and your team the tools you need to thrive. Connect with industry thought leaders and influencers to learn, share ideas, and support global initiatives to uplift the industry.

Become a member today!

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starting at

$32 /month


I want to engage further with industry best practices, resources, and experts


Featured Basic Discounts:

  • 10% HFA Research
  • 10% Education & Staff Training
  • 10% In-person Events

Featured Basic Benefits:

  • Exclusive Digital Access
  • Alerts to Harmful Legislation
  • On-Demand Webinars
  • Save on Cleaning Supplies, Music Licensing & Other Expenses
Most Popular Badge

starting at

$53 /month


I want to grow my fitness business, develop skills, train my staff, and contribute to the industry


Featured Standard Discounts:

  • FREE Consumer Research
  • 30% HFA Research
  • 30% Education & Staff Training
  • 30% In-person Events

Basic Benefits Plus:

  • Information on Crucial Industry Legal Developments
  • Help Navigating Legal Issues
  • Unlimited Access to On-Demand Webinars, E-books, & Toolkits
  • Priority Member Service

starting at

$79 /month


I want to lead my company and the industry as a whole to the highest levels of success


Featured Premium Discounts:

  • FREE Consumer Research
  • FREE HFA Research
  • FREE Education & Staff Training
  • 50% In-person Events

Standard Benefits Plus:

  • Exclusive Public Affairs Invitations
  • Global Brand Exposure
  • Image of the Industry/Public Relations Updates
  • VIP Experience at the Convention
  • 2 Free Virtual Event Registrations

Thousands of the World's Best

The Health & Fitness Association represents over 200,000 health clubs, gyms, and studios across the globe. Join over 7,500 members dedicated to making the world healthier through exercise.

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Best Value in the Industry


A membership connects you to the industry’s most robust collection of data, need-to-know information, and best practices so you can lead your business into the future with confidence. Elite educational opportunities, webinars, and the world's best Trade Show provide a path to connecting with industry thought leaders and influencers. Join thousands of the world’s best clubs by becoming a member today.

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Research & Benchmarking

Our research publications are the most authoritative reports on health club performance indicators, including revenue, retention, and member demographics.

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Discounts & Savings

Save thousands with exclusive discounts on reports, event registrations, product purchases, insurance and energy costs, music licensing fees, and much more!

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Staff Training Materials

Every member of your gym’s staff can access our webinars, e-books, toolkits, and other resources. These tools are designed to help your staff increase their knowledge and work smarter for your business.

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Protection Against Threats

The National Health & Fitness Alliance (NHFA) fights for the industry, stops harmful legislation, and promotes the industry’s role in shaping a better future. A percentage of member dues supports this effort.

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Convention & Events

Our educational events provide an array of speakers on business and strategy, instructional sessions for management success, peer-to-peer networking opportunities, and spectacular trade shows.

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On-Demand Webinars

Whether you want to hone your fitness business knowledge or educate staff, our webinars are for you. An archive of 100+ on-demand webinars and new monthly webinars are available to members.

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Industry Experts

Our diverse roster of expert staff is here for our members. We run offense to keep you informed and provide you with critical guidance on legal matters, research, and more.

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Club Business International

Club Business International is the health and fitness industry’s leading magazine. Standard and Premium members receive multiple subscriptions for you and your staff.

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Access exclusive tools to maximize the profitability and efficiency of your health club, gym, or studio. Our digital library serves as the one-stop source for industry-specific best practices and insights covering everything to grow your facility.

Get Connected

Keep up with the latest news, resources, and events on our social media channels.