Professional Membership

Healthier Business. Healthier Industry. Healthier World.

A membership designed for individual health and fitness industry professionals.

A membership is the best value in the industry

Develop your career, connect with industry thought leaders and influencers, and impact the future of the industry. Our vast collection of research, content, and educational opportunities will give you valuable insights and keep you up-to-date on what’s happening in the industry.

Become a member today!

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$20 /month
*Additional discounts may apply for international members.


The Professional membership is ideal for anyone who needs a membership for just one person: retired owners or managers; unemployed or furloughed employees; trainers; franchisee association personnel; medical professionals; investors; and anyone wanting to learn more about the fitness industry!


Featured Professional Discounts & Benefits:

  • FREE On-Demand Webinars
  • 10% HFA Research
  • 10% Educational Events
  • 10% Toolkits & E-books
  • Portion of Dues Supports Advocacy
  • Exclusive Digital Access
  • CBI Magazine
  • Participate in Public Affair Initiatives
  • Industry News & Updates
  • Best Practices

Note: Professional members are non-voting members and are ineligible to serve on the HFA Board.

Thousands of the World's Best

The Health & Fitness Association represents over 200,000 health clubs, gyms, and studios across the globe. Join over 7,500 members dedicated to making the world healthier through exercise.

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Best Value in the Industry


A membership connects you to the industry’s most robust collection of data, need-to-know information, and best practices so you can lead your business into the future with confidence. Elite educational opportunities, webinars, and the world's best Trade Show provide a path to connecting with industry thought leaders and influencers. Join thousands of the world’s best clubs and studios by becoming a member today.

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Research & Benchmarking

Our research publications are the most authoritative reports on industry performance indicators, including revenue, retention, and member demographics.

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Discounts & Savings

Save hundreds with exclusive discounts on reports, event registrations, product purchases, 100+ on-demand webinars, and much more!

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On-Demand Webinars

Whether you want to hone your fitness business knowledge or educate staff, our webinars are for you. An archive of 100+ on-demand webinars and new monthly webinars are available to members.

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Convention & Events

Our educational events provide an array of speakers on business and strategy, instructional sessions for management success, peer-to-peer networking opportunities, and spectacular trade shows.

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Classes & Virtual Events

Our on-demand classes and virtual events will enable you to build your skills and expertise wherever you are. Professional members save 10%.

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Industry Experts

Our diverse roster of expert staff is here for our members. We run offense to keep you informed and provide you with critical guidance on legal matters, research, and more. icon

Access exclusive tools to develop your career and learn more about the fitness industry. Our digital library serves as the one-stop source for industry-specific best practices and insights covering everything to grow your knowledge base.

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Driving Business Outcomes

The association is focused on driving business outcomes through work with private and public sector partners to fight for the industry and promote the industry’s mission of a healthier business, a healthier industry, and a healthier world.

Get Connected

Keep up with the latest news, resources, and events on our social media channels.