Publications

The Money Issue

This month’s features explore how businesses big and small can stay financially resilient despite fears of inflation and tariffs, while big-money investors bet on the long-term prospects of the global health and fitness industry.

Q&A Ryan Unger, CEO, Epic Health & Fitness: Learn how Ryan Unger and his wife, Kelly, grew a mom-and-pop gym to a growing mid-size chain that’s now jumped into franchising.

10 Reasons Equity Investors Favor the Fitness Industry: Big money likes what they see of the long-term prospects of the global fitness industry. Financial experts share what’s fueling this optimism and what it means for you.

How to Maximize the Value of Your Studio: How to put your business in the best financial position possible.

Bull on a Leash: HFB tracks down three financial professionals who appeared on
Shorts With Liz Clark months ago to find out if their predictions are playing out as anticipated.

Behind the Merger That Created Purpose Brands: Is the Self Esteem Brands/ Orangetheory Fitness merger a one-off or the beginning of a trend?

From the Editor: In the Money

Letter from Liz: Riding the Momentum

From Our Hall of Fame: Memorable moments from the ceremony.

HFA Insider: A photo flash report on The HFA Show 2025 in Las Vegas reveals an industry on the rise.

Global Voices: How to register for the 2025 European Congress.

Membership: Case Study: Fitness Premier has created a model that serves small communities, Saying goodbye to Red Lerille, Augie’s Quest launches an initiative, Club Fitness is honored for its ESOP model.

Advocacy: The PHIT Act is reintroduced in Congress, and the HFA Fly-In and Advocacy Summit takes on greater importance as PHIT nears the finish line.

Research: Headline trends from the 2025 US Health & Fitness Consumer Report, and how to participate in the 2025 Fitness Industry Census Survey.

Best Practices: Five ways to create a successful retail revenue stream in your facility.

Spotlight: The latest offering from a trusted HFA partner.

Trade Secrets: CEO of Daxko explains how to benefit from AI.

Partner News: The latest news from top suppliers.