OCONOMOWOC, WI—June 22, 2022—Designed to deliver an even better exercise class experience, the new MZ-Smart Station from Myzone, debuting this month at the IHRSA 2022 Trade Show, is including FITBENCH workouts among its 1,300+ individual instructional videos. MZ-Smart Station is a series of screens that can be displayed in any workout area to instruct, organize, and engage an…
IRVINE, CA—June 21, 2022—MatrixPoint Consulting, a data-centric consulting firm specializing in marketing and media strategy, has been selected as the media firm for YBell Fitness, the inventor of the world’s premier 4-in-1 fitness equipment solution, the YBell, a patented combination of a dumbbell, kettlebell, dual-grip med ball, and push-up stand in a single versatile unit….
BOSTON, MA—June 20, 2022—More than one out of five Americans belonged to a health club or studio in 2021, totaling 66.5 million consumers ages 6 years and older. The latest data shows a 3.8% growth over the last two years, a validation of the importance of the industry despite COVID’s challenges. “It is a clear…
OCONOMOWOC, WI—June 15, 2022—Highlighting its exceptional digital exercise experience, The Platform Studios in Dubai, United Arab Emirates, is teaming up with FITBENCH at IHRSA 2022—the Annual International Convention & Trade Show of IHRSA, the global health & fitness association. Named the Best Boutique Fitness Studio in Dubai for four years in a row, The Platform Studios joins FITBENCH in Booth…
GREENVILLE, SC—June 14, 2022—9Round, the world’s largest kickboxing chain, has formalized a partnership with Trifecta, the nation’s largest organic meal delivery service. As a result, members can now get freshly made, customized macro-balanced meals with the highest quality ingredients delivered right to their door. Customers can order meal plans directly at trifectanutrition.com/9round. “In partnership with Trifecta,…
WAUKESHA, WI—June 14, 2022—Woodway USA has officially formed a strategic partnership with Walkolution GmbH. The Woodway booth (#1336) at IHRSA 2022 in Miami Beach will feature the Walkolution products. The strategic partnership aims to introduce the novel and innovative workspace treadmill, manufactured by Walkolution GmbH, and powered by Woodway USA, to the North and South American markets….
OCONOMOWOC, WI—June 9, 2022—Life Fitness New Zealand has added FITBENCH to its suite of premium brands and vast fitness equipment options for commercial and consumer customers. “We are pumped to partner with FITBENCH and bring this game-changing innovation to the New Zealand fitness market,” said Colin Walker, general manager of Life Fitness NZ. “I have used FITBENCH at…
LONDON, ON—June 7, 2022—GoodLife is offering its free Teen Fitness program across Canada this summer—the first time since 2019 the program has taken place in clubs. GoodLife started the Teen Fitness program in 2010, and this year the program is especially important to help teens address the mental and physical damage caused by the pandemic….
GREENVILLE, SC—June 2, 2022—9Round, the world’s largest kickboxing chain, announced the winners of the brand’s most prestigious awards during its 2022 World Convention held in Orlando, FL, this month. These awards include the CEO Award, the Net Promoter Score (NPS) Award, and the Trainer of the Year Award. “It was absolutely exhilarating to be back…
LONDON, ONTARIO—June 1, 2022—Les Mills fans, who are GoodLife members, now have another way to enjoy their favorite classes. Today, GoodLife Fitness added Les Mills virtual content to the list of On-Demand features available on the app and website, to complement the popular and well-established Les Mills classes that are available live in the 200+…
SYDNEY, AUSTRALIA—May 23, 2022—“Since taking over as host in 2020, my goal was to ensure we produced amazing interviews to get to one million downloads as fast as possible and for us to achieve the goal three months prior to my expectation is a very exciting milestone for The Fitness Business Podcast,” said Dori Nugent,…
HAGERSTOWN, MD—May 17, 2022—Planet Fitness—one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand—celebrated the grand reopening of its Hagerstown club (1121 Maryland Ave., Hagerstown, MD 21740), on April 21. Free and open to the community, the festivities included a ribbon cutting with Maryland State Delegate Brenda Thiam, Jill…