Campaign disrupts fitness industry marketing with diversity and inclusion at the forefront. LONDON, Ontario—January 15, 2020—GoodLife Fitness is standing behind its country’s values of diversity and inclusion, and pushing aside perfection-obsessed imagery with a bold new brand campaign: Canadian Strong. Developed alongside Toronto-based agency FCB, Canadian Strong breaks down common barriers of intimidation at the…
The new 450 i2 and 450 i2S consoles come with upgraded Uni-Dial. REDMOND, WA—January, 10 2020—Offering pure performance, user experience and impeccable design in premium materials and intuitive simplicity, to give exercisers total control over workouts, Intenza’s new i series consoles have been designed for athletes and fitness enthusiasts alike to train with purpose and…
The connected fitness revolution steps up a gear with the launch of the Freemotion CoachBike. January 9, 2020—Freemotion Fitness, the global manufacturer of pioneering fitness equipment, has unveiled its ground-breaking CoachBike, a state-of-the-art, content-driven indoor bike that delivers a game-changing, interactive personal training experience for riders. The CoachBike features tens-of-thousands of coach-led workouts that bring…
The partnership provides PTR members around the world access to the most comprehensive tennis-specific fitness, education, and certification. HILTON HEAD ISLAND, SC, USA—January 2, 2020—Professional Tennis Registry (PTR) is proud to announce a new partnership with International Tennis Performance Association (iTPA). The partnership provides PTR members around the world access to the most comprehensive tennis-specific…
Precision Nutrition will guide a select number of new clients through a 12-month journey on important and sustainable changes in their eating, exercise, and lifestyle. TORONTO—December 31, 2019—Precision Nutrition, an industry leader in healthy eating and lifestyle coaching, is opening a limited number of registration spots on January 15, 2020, for its Precision Nutrition Coaching….
Bryant has accepted the position as the Heart Zones Vice President of Clubs and Fitness Centers. SACRAMENTO, CA—December 24, 2019—For the past 40 years, Kevin Bryant, health club expert and industry veteran has been working within the fitness industry in almost every capacity. As a graduate of the University of Oklahoma, he attended on an…
IHRSA is pleased to announce four new nominees for the IHRSA Board of Directors. BOSTON—December 19, 2019—IHRSA, the International Health, Racquet & Sportsclub Association, has announced four nominees for the IHRSA Board of Directors. The four nominees are: All four will stand for election during IHRSA’s annual meeting in March at the IHRSA International Convention…
Maryland-based ownership group teams in joint venture to open 35+ Planet Fitness clubs in Australia. BALTIMORE—December 19, 2019—PF Growth Partners, LLC, an award-winning franchise division of Planet Fitness, is going global. The Timonium, Md.-based company is one of three partners in Bravo Fit Holdings Pty Ltd., which recently entered into an area development agreement with…
Stay active during your holiday travel and get a jumpstart on your New Year’s Resolution with access to more than 1,000 health clubs worldwide with IHRSA’s Passport Program. BOSTON—December 18, 2019—Keeping fit while traveling during the holidays and beyond can be a challenge. To help solve this problem, the International Health, Racquet & Sportsclub Association…
TSG anticipates major growth in the Japanese Health & Fitness market. The Tokyo office is now open. AUCKLAND, New Zealand—December 13, 2019—TSG, a leading provider of business management software, integrated payment solutions, and value-added services to the Health & Fitness and Childcare markets has appointed Olivier Vandercamme to the new position of CEO, Asia. Mr….
The National Fitness Foundation, the official nonprofit of the President’s Council on Sports, Fitness & Nutrition, has announced IHRSA as a sponsor of the National Endowment for Youth Sports Launch Reception. WASHINGTON, D.C.—December 13, 2019—National Fitness Foundation Aligns with IHRSA for NEYS launch event. The National Fitness Foundation, the official nonprofit of the President’s Council…
Growth of U.K. technology scene prompts global software solutions provider to open operations in the heart of Birmingham. PLANTATION, FL—December 12, 2019—Chetu, the leading provider of world-class software solutions, today announced the extension of its European presence with the opening of its newest office in Birmingham, England. Approaching its 20th anniversary, Chetu has augmented its…