Member Press Releases

New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader in wellness and recovery, has launched the RedZone Sauna, a modern take on conventional saunas where two powerful technologies work together – soothing infrared heat and rejuvenating LED red light. In a departure…

New membership strengthens collaboration to advance innovation and standards in the fitness industry. Houston, TX – November 10, 2025 – PMX, a leading manufacturer of strength & fitness equipment, is proud to announce a new membership with the Health & Fitness Association (HFA) — the leading voice and advocate for the health and fitness industry. “Joining…

Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. This month [November 2025] Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of…

The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in commercial fitness equipment, is pleased to announce an enhanced partnership with Ecofit Networks, a leading provider of equipment monitoring and asset management…

Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs for health, wellbeing of all people across KSA; first club to open in Riyadh by spring 2026 BOCA RATON, Fla. and WOODBURY, Minn. and RIYADH, Saudi Arabia, Nov. 6, 2025 — Purpose…

The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in premium fitness equipment, is proud to announce its partnership with Samsung Health, bringing seamless health tracking and connectivity…

LAS VEGAS, Oct. 27, 2025 /PRNewswire/ — Crunch Fitness today announced it will be bringing three new Crunch locations to the Greater Las Vegas area in East Henderson, Rainbow, and Green Valley. The $6 million, 42,000-square-foot state-of-the-art fitness facilities will open their doors during the Winter 2025-2026 season. Operated by Crunch Fitness franchisee Fit Fusion LLC, Crunch East Henderson will be…

Flagship club in Arjan district establishes firm footprint for planned future club expansion across United Arab Emirates (UAE); members have access to personalized wellness plans, club’s full Technogym suite of equipment, SmartCoaching ecosystem and 5,600 additional clubs worldwide. BOCA RATON, Fla. and WOODBURY, Minn. and DUBAI, UAE, Oct. 23, 2025 — Purpose Brands LLC is…

Global fitness innovator Mel Tempest has joined all-in-one team management app CoverMe Fitness as a strategic advisor, bringing her two decades of industry experience to help modernize and streamline group fitness operations worldwide. Mel Tempest, one of the leading forces driving innovation in the global fitness industry, has joined the all-in-one team management app, CoverMe…

Innovative AI-Powered Software Provides Members Fully Automated, Personalized Training Plans Across All Equipment at the High Value. Low Price.® (HVLP) Gym DALLAS — Sept. 23, 2025 — EoS Fitness is continuing to trailblaze within the fitness industry with the launch of EGYM Genius. EoS is the first gym chain in the United States to feature the latest…

Dr Heather McKee joins Myzone to embed behavioural psychology into fitness technology and support operators in building long-term engagement Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve the fitness industry’s biggest growth inhibitor: member drop-out. For too long, operators have faced the same challenge:…