Member Press Releases

New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA — March 16–18, 2026 — Echelon Fitness, a global leader in connected fitness technology, today announced the debut of its latest commercial and consumer innovations at the 2026 HFA Show, taking place March 16–18,…

Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their merger to form ALTA DX Group, a strategic consulting and AI execution firm built to serve member-driven organizations across Fitness, Wellness, and Beauty. The company will operate commercially under the brand AltaDX….

Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and challenging workouts, today announced a strategic partnership with global entertainer and entrepreneur Kevin Hart, who has joined the company as an Equity Partner, Franchisee, and its first-ever Executive Partner, Brand and Growth.  The announcement comes during a period of sustained momentum for Burn Boot Camp. Since 2012,…

With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to create a global destination for wellbeing. NEW YORK/MUNICH, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions,…

Vancouver, Washington  – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a highly successful international debut in Germany at FIBO 2025, where the collection was lauded for its “Art of Training” philosophy—a vision that replaces industrial intimidation with boutique sophistication. The launch marks a pivotal…

Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic Ski Program received an early Christmas gift that will change the trajectory of the program for years to come. Thanks to a generous donation from Tate and Aimee Metcalf, The Sisters Athletic…

A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED STATES, December 11, 2025 /EINPresswire.com/ — WellnessSpace Brands, the company known for innovative wellness and recovery products, has unveiled the PolarWave Dry Plunge, a breakthrough in cold technology that delivers the benefits of a…