ROSEMONT, IL—March 23, 2021—Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength and SCIFIT brands, in addition to its Life Fitness SPARC and Arc Trainer…
CHESTER, NJ—March 23, 2021—The renowned fitness chain has officially approved the GluteCoaster from The Abs Company as their newest booty training tool for their 160+ clubs. The Abs Company is known in the fitness industry for providing innovative Ab and Functional training products such as The Ab Coaster and TireFlip 180 and the new GluteCoaster…
COON RAPIDS, MN—March 18, 2021—Underscoring its philosophy of “Don’t Quit. Ever.”, Torque Fitness has partnered with CrossFit athlete Brent Fikowski of Canada, who has been recognized worldwide for his grit and indomitable spirit. Winning second in the world in the 2017 CrossFit Games in Madison, WI, Fikowski will battle for the championship this year in Madison the week…
BELLEVUE, WA—March 17, 2021—Zenoti, the leading cloud-based platform for beauty and wellness businesses, today announced a partnership with CorePower Yoga to provide elevated student experiences and advanced data solutions. As the largest yoga studio brand in the United States, CorePower Yoga operates more than 200 studios nationwide with a mission to share the transformative power…
VANCOUVER, CANADA—March 16, 2021—This March, the TZ (Trainerize) Collective is helping personal trainers cut through the noise & learn what it takes to master marketing & social media in 2021. 2020 and the events it brought with it have sent an electric shock through the fitness industry. As consumers turn to new fitness solutions that…
ROSEMONT, IL—March 10, 2021—Life Fitness announced today Myzone heart rate devices can now be seamlessly integrated with connected premium Life Fitness and Cybex cardio consoles, providing exercisers with real time workout statistics. The consoles will display Myzone users’ live metrics shown in the familiar Myzone tile integrated within the console experience. Myzone heart rate devices…
March 2021—As a former club operator, Keepme CEO and AI expert Ian Mullane brings an interesting perspective to the discussion of what comes next in fitness. He now shares these insights in a ground-breaking white paper to help operators increase their income and successfully move forwards in the new normal. The Fitness Future: Rules of…
ST. LOUIS, MO—March 3, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, announces the addition of Ed Kurzontkowski to the leadership team as Vice President of Operations. In this role, Kurzontkowski will oversee all operations for TRUE, ensuring the development and implementation of efficient protocols and cost-effective systems within purchasing and operations…
CHICAGO, IL—March 2, 2021—To celebrate the launch of the new Les Mills co-branded Reebok Nano X1 shoe, Les Mills and Reebok have joined fitness forces to launch the exclusive Les Mills x Reebok Nano Series of workouts. Featuring LES MILLS GRIT, BODYPUMP and LES MILLS CORE, this series is available on LES MILLS On Demand. The “Official…
MCLEAN, VA—March 2, 2021—Allison Flatley, Dr. Ted Vickey, and Bonnie Patrick-Mattalian collaborate to create and release the 2021 Club Management System Survey. The survey looks at the purchasing decisions of those within the fitness industry regarding a club management system. The health and fitness industry has profoundly been affected by the pandemic. Allison Flatley, Dr….
ARLINGTON, VA—March 1, 2021—SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously CEO of Netpulse, a leading provider of…
COON RAPIDS, MN—February 25, 2021—Adding to its growing line of premium, versatile functional training products, Torque Fitness has launched the new Endless Rope Trainer (XERT) to deliver novel challenges to exercisers and athletes. Incorporating the innovative Mag Force Technology that defines Torque Fitness’ incredibly popular TANK All-Surface Sleds, the XERT facilitates bi-directional movements, with resistance that automatically increases with…