New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA — March 16–18, 2026 — Echelon Fitness, a global leader in connected fitness technology, today announced the debut of its latest commercial and consumer innovations at the 2026 HFA Show, taking place March 16–18,…
Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their merger to form ALTA DX Group, a strategic consulting and AI execution firm built to serve member-driven organizations across Fitness, Wellness, and Beauty. The company will operate commercially under the brand AltaDX….
Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and challenging workouts, today announced a strategic partnership with global entertainer and entrepreneur Kevin Hart, who has joined the company as an Equity Partner, Franchisee, and its first-ever Executive Partner, Brand and Growth. The announcement comes during a period of sustained momentum for Burn Boot Camp. Since 2012,…
With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to create a global destination for wellbeing. NEW YORK/MUNICH, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions,…
Vancouver, Washington – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a highly successful international debut in Germany at FIBO 2025, where the collection was lauded for its “Art of Training” philosophy—a vision that replaces industrial intimidation with boutique sophistication. The launch marks a pivotal…
Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic Ski Program received an early Christmas gift that will change the trajectory of the program for years to come. Thanks to a generous donation from Tate and Aimee Metcalf, The Sisters Athletic…
A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED STATES, December 11, 2025 /EINPresswire.com/ — WellnessSpace Brands, the company known for innovative wellness and recovery products, has unveiled the PolarWave Dry Plunge, a breakthrough in cold technology that delivers the benefits of a…
New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader in wellness and recovery, has launched the RedZone Sauna, a modern take on conventional saunas where two powerful technologies work together – soothing infrared heat and rejuvenating LED red light. In a departure…
New membership strengthens collaboration to advance innovation and standards in the fitness industry. Houston, TX – November 10, 2025 – PMX, a leading manufacturer of strength & fitness equipment, is proud to announce a new membership with the Health & Fitness Association (HFA) — the leading voice and advocate for the health and fitness industry. “Joining…
Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. This month [November 2025] Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of…
The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in commercial fitness equipment, is pleased to announce an enhanced partnership with Ecofit Networks, a leading provider of equipment monitoring and asset management…
Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs for health, wellbeing of all people across KSA; first club to open in Riyadh by spring 2026 BOCA RATON, Fla. and WOODBURY, Minn. and RIYADH, Saudi Arabia, Nov. 6, 2025 — Purpose…