More than 10,000 industry professionals registered to explore innovation, education, and new partnerships across a trade show floor featuring 380 exhibitors San Diego, CA–March 20, 2026–The Health & Fitness Association (HFA) concluded The HFA Show 2026 this week, with more than 10,000 health and fitness industry professionals registered from around the globe, along with 380…
Birmingham, AL–March 16, 2026–Today Daxko announced the launch of Daxko Elevate Wellness, a turnkey, trusted partner program that enables fitness organizations to introduce physician-guided metabolic health services — including medically supervised weight management, hormone therapy, peptide therapies, and longevity programs — through licensed, third-party clinical partners while keeping medical care firmly in the hands of licensed…
San Diego, CA–March 17, 2026–Precor Myzone today unveiled three major product innovations at the HFA Show in San Diego, introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding Motivation Technology (MoTech) ecosystem. The announcements were revealed to more than 150 guests at the Myzone HFA Breakfast, signalling Myzone’s continued evolution beyond…
San Diego, CA–March 17, 2026–Precor |Peloton will debut their Commercial Business Unit (CBU) at HFA 2026 (March 17–18), NIRSA 2026 (April 7-10) and FIBO 2026 (April 16–19), marking the first publicdemonstration of how the two brands are coming together to combine commercialengineering, connected fitness technology and immersive content to deliver greatervalue for operators and their…
Clark calls for greater industry unity and engagement as global influence and expectations grow San Diego, CA–March 16, 2026– The health and fitness industry has entered the “big leagues,” and with that momentum comes greater responsibility and a need for stronger alignment across the sector, Liz Clark, president and CEO of the Health & Fitness…
Technogym introduces a new generation of AGENTIC AI that revolutionizes the industry and evolves it toward health, prevention, and healthy longevity San Diego, CA–March 16, 2026–Leveraging 40 years of scientific research and a uniquely rich global data heritage, Technogym is launching the agentic AI revolution in the fitness and wellness sector with the Technogym AI…
Long Island, NY–March 16, 2026–Insight Capital Finance (ICF) and EcoFit Networks, a leader in real-time fitness equipment management technology, today announced a strategic alliance to deliver an unprecedented level of intelligence, automation, and lifecycle visibility to gym owners and operators. Under the strategic collaboration, EcoFit’s real-time equipment data will integrate with Insight’s AMOS (Asset Management…
New Product Zone will spotlight emerging innovations as companies debut new products and partnerships at The HFA Show San Diego, CA–March 13, 2026–Innovation will take center stage at The HFA Show 2026. On March 17-18 in San Diego, the event’s trade show will host the debut of a number of new products and partnerships, offering…
Industry group says new rulemaking process will allow regulators to better understand membership-based fitness businesses Washington, DC–March 12, 2026– The Health & Fitness Association (HFA) today responded to the Federal Trade Commission’s Advance Notice of Proposed Rulemaking (ANPR) initiating a new rulemaking process on subscription and recurring billing practices, commonly referred to as “negative option”…
The recognition comes as part of Chicago Reader’s annual “Best of Chicago” awards, where more than 100,000 Chicagoans participated in the nomination and voting process, making this achievement especially meaningful. Chicago, Illinois – Fitness Formula Clubs (FFC) is proud to announce it has been named Chicago’s Best Gym for 2025, marking the third consecutive year…
The award-winning bathtub cold plunge brand expands its lineup with a smaller, quieter, and more accessible chiller — debuting publicly at the HFA Show 2026 in San Diego SAN FRANCISCO, March 6, 2026 – HomePlunge, creator of the first and only cold plunge chiller to win a CES Innovation Award, today announced the HomePlunge Bella…
HFA chief of staff recognized for exceptional leadership and advancing the fitness industry’s advocacy and policy impact Washington, DC–February 27, 2026–The Health & Fitness Association’s (HFA) Chief of Staff Mike Goscinski has been named a 2026 Leading Association Lobbyist as part of the Salute to Association Excellence, presented by Association TRENDS and CEO Update. He…