Clark calls for greater industry unity and engagement as global influence and expectations grow San Diego, CA–March 16, 2026– The health and fitness industry has entered the “big leagues,” and with that momentum comes greater responsibility and a need for stronger alignment across the sector, Liz Clark, president and CEO of the Health & Fitness…
Technogym introduces a new generation of AGENTIC AI that revolutionizes the industry and evolves it toward health, prevention, and healthy longevity San Diego, NY–March 16, 2026–Leveraging 40 years of scientific research and a uniquely rich global data heritage, Technogym is launching the agentic AI revolution in the fitness and wellness sector with the Technogym AI…
Long Island, NY–March 16, 2026–Insight Capital Finance (ICF) and EcoFit Networks, a leader in real-time fitness equipment management technology, today announced a strategic alliance to deliver an unprecedented level of intelligence, automation, and lifecycle visibility to gym owners and operators. Under the strategic collaboration, EcoFit’s real-time equipment data will integrate with Insight’s AMOS (Asset Management…
New Product Zone will spotlight emerging innovations as companies debut new products and partnerships at The HFA Show San Diego, CA–March 13, 2026–Innovation will take center stage at The HFA Show 2026. On March 17-18 in San Diego, the event’s trade show will host the debut of a number of new products and partnerships, offering…
Industry group says new rulemaking process will allow regulators to better understand membership-based fitness businesses Washington, DC–March 12, 2026– The Health & Fitness Association (HFA) today responded to the Federal Trade Commission’s Advance Notice of Proposed Rulemaking (ANPR) initiating a new rulemaking process on subscription and recurring billing practices, commonly referred to as “negative option”…
The recognition comes as part of Chicago Reader’s annual “Best of Chicago” awards, where more than 100,000 Chicagoans participated in the nomination and voting process, making this achievement especially meaningful. Chicago, Illinois – Fitness Formula Clubs (FFC) is proud to announce it has been named Chicago’s Best Gym for 2025, marking the third consecutive year…
The award-winning bathtub cold plunge brand expands its lineup with a smaller, quieter, and more accessible chiller — debuting publicly at the HFA Show 2026 in San Diego SAN FRANCISCO, March 6, 2026 – HomePlunge, creator of the first and only cold plunge chiller to win a CES Innovation Award, today announced the HomePlunge Bella…
HFA chief of staff recognized for exceptional leadership and advancing the fitness industry’s advocacy and policy impact Washington, DC–February 27, 2026–The Health & Fitness Association’s (HFA) Chief of Staff Mike Goscinski has been named a 2026 Leading Association Lobbyist as part of the Salute to Association Excellence, presented by Association TRENDS and CEO Update. He…
The Health & Fitness Association will recognize Gigliola Aycardi, Martin Seibold, and Chris Craytor for their contributions to the global fitness and wellness industry during The HFA Show 2026, taking place March 16–18 in San Diego. Washington, DC—February 25, 2026—The Health & Fitness Association will present awards to three industry heavyweights at The HFA Show…
New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA — March 16–18, 2026 — Echelon Fitness, a global leader in connected fitness technology, today announced the debut of its latest commercial and consumer innovations at the 2026 HFA Show, taking place March 16–18,…
Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their merger to form ALTA DX Group, a strategic consulting and AI execution firm built to serve member-driven organizations across Fitness, Wellness, and Beauty. The company will operate commercially under the brand AltaDX….
The HFA Hall of Fame ceremony on March 15 will be followed by a special birthday celebration honoring the fitness icon. Washington, DC–January 29, 2026–The Health & Fitness Association (HFA) announces a special 100th birthday celebration for fitness pioneer Elaine LaLanne after she and her husband, Jack Lalanne, are inducted into the Health & Fitness…