Negócio de saúde e fitness

The Female Longevity Institute combines the traditional fitness methods with bioengineering breakthroughs that rival the tech bro anti-aging movement.

The newly formed Council seeks to create a unified, data-driven ecosystem that could revolutionize the member experience.

Why one psychiatry resident says not offering an exercise prescription for depression is medical malpractice.

Industry experts see abundant opportunities for the year ahead.

HFB dives into the trends to watch in 2026 from technology to programming to investment to longevity and more. Read what thought leaders say the industry should expect in the year ahead.

HFA research confirms that attendance is growing, but consumers are diversifying their exercise options.

The conference and trade show is still coming together, but it’s already generating buzz.

Fitness facilities are evolving to meet a new generation of members.

HFA’s annual Buyer’s Guide takes a longer view of industry trends as technology and consumer behavior continue to challenge industry suppliers to stay a step ahead of market demands.

A aceleração e a adaptação geram um otimismo generalizado, apesar da incerteza económica.

Mesmo com as perturbações da IA, tarifas e sinais de alerta económicos, a economia global de bem-estar e fitness cresceu para um valor estimado de 7,4 biliões de dólares. A HFB analisa como chegámos até aqui e o que esperar em 2026.