One of the eternal truths of the fitness industry is that club owners and operators are always in search of new non-dues revenue sources. The examples that come to mind most quickly are special fee-based services—e.g., yoga, Pilates, barre, personal and small-group training, racquet sports, spa treatments, aquatic offerings, youth programming, and food and beverage….
Matrix Fitness, founded in 2001, has quickly become the premiere brand of Johnson Health Tech (JHT), its corporate parent. In 2016, JHT revenues were approximately $625 million. Matrix now offers some 500 commercial products, and accounts for 67% of JHT’s total. A fair share of the credit goes to Mark Zabel, JHT’s global chief marketing…
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