Advocacy

New Tax Reforms Bring Certainty and Expansion Opportunities for Fitness Businesses

While the provision to allow physical activity expenses under HSAs was unfortunately removed prior to final passage, the tax package benefits the fitness industry in several ways.

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Leadership

Futurist to Offer Second-Day Keynote at HFA European Congress

Christian Kromme will share how AI is humanizing technology and how to leverage disruption.

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Membership

Join a Global Community of Fitness Leaders

Join a community of professionals dedicated to growing their businesses, improving the health and wellness of their members, and impacting the future of the industry.

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Events

The 2025 European Congress, October 2-4, Beurs van Berlage, Amsterdam

The 2025 European Congress will attract more than 600 premier club operators and influential decision-makers from across Europe and beyond, and will feature extensive networking opportunities, a dynamic sponsor marketplace, executive-level education sessions, and tours of some of the host city's top clubs.

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Health & Fitness Business

Introducing the June 2025 "Community" Issue

Welcome to the June issue of Health & Fitness Business - the official publication of the Health & Fitness Association!

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Chuck Runyon

Whether it’s analyzing consumer trends, compiling best practices, promoting active lifestyles, or defending the interests of gym owners, no trade association does a better job than HFA. And not only do fitness professionals benefit from HFA, anyone who cares about health and fitness does so as well.”

Chuck Runyon

Co-Chair of the Board, Purpose Brands, LLC

Co-Founder, Anytime Fitness

Kristen Green 1

One of the first decisions I made before opening Aquafit was to sign up for an HFA membership. I wanted to ensure that we set high standards from the very beginning. I was aware of the important role that HFA played, and wanted to become recognized, internationally, as an accredited health and fitness center."

Kristen Green

General Manager

Aquafit

Nalevanko Carol Testimonial

The fitness industry is always evolving, and it’s often hard to determine if something new is just a fad or something worth investing in... One effective way to do so is by turning to HFA, a great resource for learning about industry best practices and for developing a network of contacts."

Carol Nalevanko

President

Village Health Clubs & Spa

Brick Victor Testimonial

We owe a great deal of our success to HFA. One of the secrets of success is to constantly hang out with people who know more than you do. If you’re the smartest guy in the room, you’re in the wrong room. With HFA, you’re never the smartest guy in the room."

Victor Brick

Chairman

Brick Bodies