Strength, recovery, and balance are shaping gym and studio participation, as US members blend equipment, coaching, and community in new ways.
Research
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HFA Releases 2025 Fitness Industry Benchmarking Report
This is the most comprehensive analysis of financial and operational performance in the fitness sector.
India's Fitness Market Set to Double by 2030
India’s fitness economy is emerging as one of the world’s fastest-growing markets.
Latin Americans Embrace Fitness Facilities as Key to Active Lifestyles
The recently released 2024 Latin America Fitness Consumer Survey finds a vibrant and growing fitness market in the metropolitan areas of Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
U.S. Fitness Facility Memberships Reach the Highest Level Ever as Dues Rise
Health and wellness is a value members embrace and are willing to put their money behind, according to the 2024 U.S. Health & Fitness Consumer Report, which also offers data about usage by facility types, member demographics, and their implications for your business.
2023 Global Report Reflects Optimism for Fitness Industry’s Future
Many of the largest companies posted solid results in 2022 and the first half of 2023, fueling optimism about the trajectory of the health and fitness industry. Get a glimpse into the 2023 IHRSA Global Report, available now.
Moving Past the Pandemic: How Fitness Habits Have Changed
It’s no surprise exercise habits have changed. Sarah Marion, Ph.D., director of syndicated research at Murphy Research, notes that gyms and health clubs should leverage what makes their facility unique and worth visiting.
2022 IHRSA Global Report Recognizes Fitness Industry Resilience
The global health and fitness industry is experiencing successes and ongoing challenges throughout each region. Here’s a glimpse into what you can find in The 2022 IHRSA Global Report.
Exercise is Medicine for COVID-19
A retrospective observational study from Kaiser Permanente shows that those who consistently met physical activity guidelines before their COVID-19 diagnosis were about 2.5 times less likely to die.
5 Industry Reports Highlight What’s Hot in Fitness Trends Now
Here are five research reports showing how different fitness industry groups rank exercise activities and trends for 2022.