Fitness Industry Roundup: Prevention-based Fitness Programs

The first of its kind medical fitness and wellness program is now available at The Atlantic Club thanks to a partnership with Cooper Wellness Strategies.

I don’t know about you, but we think stepping into the medical fitness and wellness arena should be a priority for the health and fitness industry. Here’s how Cooper Wellness Strategies and The Atlantic Club teamed up to bring this concept to life.

IHRSA Members Partner to Provide Wellness & Medical Fitness

As recently announced in a GlobeNewswire press release, IHRSA members The Atlantic Club and Cooper Wellness Strategies teamed up to offer prevention-based and chronic disease management wellness programs. The Manasquan, NJ, community now has firsthand access to Cooper Tracks, Cooper Quest, CooperFit, and Move.Laugh.Connect. with Cooper Wellness Center at The Atlantic Club. David Evans, vice president of Cooper Wellness Strategies, said, “The integration of our wellness programming, starting with Cooper Tracks, provides The Atlantic Club members, health care professionals, and the surrounding community with a world-class solution for preventive care as well as chronic disease management.”

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Learn more about the programs.

SoulBody Fitness Introduces Mind-body-focused Programs

New mindfully intense, strength developing, and self-care-targeted programs are available to SoulBody Fitness members. LIIT (low impact interval training) aims to build endurance and strength, while Restore assists with recovery by increasing mobility and utilizing restorative techniques to release facial tension. “There is a big shift towards exercising with a deeper motivation towards movement,” said Stacey Seward Vandiver, owner and CEO of SoulBody Fitness, an IHRSA member. “Feeling better mentally and reducing stress levels take precedence.” Club Solutions notes that LIIT and Restore classes are available in-person at SoulBody facilities and virtually, including a library of on-demand classes.

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Ireland Set to Host First Fitness & Wellness Summit

This July, Dublin, Ireland, will host the country’s first Fitness & Wellness Summit at Aviva Stadium. A confirmed speaker for the two-day event is Alan Leach, West Wood Clubs CEO and IHRSA Board chair. Event co-founder, Hayley Hester, said, “Fitness and Wellness Summit won’t just provide a valuable networking opportunity for industry professionals, it will also share insights into best international practice, which will help to improve the standard of service delivery in Ireland for consumers.” According to The Nationalist, the event is supported by HSE, the Irish Society of Chartered Physiotherapists, REPs Ireland, Dublin City Council, Athletic Rehabilitation Therapy Ireland, and Yoga Therapy Ireland. Tickets are available for purchase on the event website.

Find out more.

UAE Residents Maintain Health & Wellness Through Ramadan

Throughout April, UAE residents observed Ramadan and stayed committed to maintaining their health and wellness by participating in physical activity. “In Ramadan, we find a lot of people interested in adopting new habits, like increasing physical movement and improving mental health,” said Bashayer Al Obeidli, co-owner of Barakah. “During this month we have seen our memberships go up and a lot of demand for our yoga classes.” Zawya reports that many health and fitness facilities noticed a jump in membership levels during April and that most members didn’t allow fasting to change their workout routine.

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Read more.

Children Develop Physical, Social, & Emotional Skills at Little Gym

The Little Gym, a children’s gymnastics program in York, England, helps children from ages four months to 12 years to develop physically, socially, and emotionally. Each week, the classes welcome more than 450 members. "We are passionate at The Little Gym about the importance of quality movement in the early years, so we’re not shocked to read how the pandemic has delayed the development of younger children in this way,” Kate Henebury, owner of The Little Gym Harrogate, Leeds, and York, told The York Press. "We know that our classes are excellent at helping babies and toddlers meet important physical, social and emotional milestones whilst also allowing new parents to establish those important friendships.” After one successful year in business, the facility is giving back to the community and giving away 10 classes each to two families with a child under three.

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Source: The Little Gym

Find out more about The Little Gym York.

Has your health or fitness-related business been featured in the news recently? We want to know! Send a link to any news article or video that highlighted your business to, and we may include it in a future issue of the Fitness Industry Roundup.

Author avatar

Sami Smith

Sami Smith is IHRSA's Senior Manager of Digital Communications, working to shape the organization's image on various digital platforms. On a typical day, she creates content, delivers impactful communications, and executes targeted marketing efforts to keep IHRSA at the forefront of the industry. Outside of the office, you can find her exploring new destinations, indulging in food, or participating in just about any sport.