Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. This month [November 2025] Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of…
The Trump Administration announced on November 6 that it would expand Medicare coverage for GLP-1 medications. WASHINGTON, DC—November 7, 2025—The Health & Fitness Association released a statement about the Trump Administration’s decision that Medicare would cover GLP-1 medications starting as soon as early 2026. Statement from Liz Clark, President and CEO, Health & Fitness Association:…
The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in commercial fitness equipment, is pleased to announce an enhanced partnership with Ecofit Networks, a leading provider of equipment monitoring and asset management…
Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs for health, wellbeing of all people across KSA; first club to open in Riyadh by spring 2026 BOCA RATON, Fla. and WOODBURY, Minn. and RIYADH, Saudi Arabia, Nov. 6, 2025 — Purpose…
The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung Health users rely on daily. St. Louis, MO – TRUE Fitness, a global leader in premium fitness equipment, is proud to announce its partnership with Samsung Health, bringing seamless health tracking and connectivity…
The two leaders are being recognized for their fitness industry disruption, advocacy, and ongoing empathy for military veterans and franchisees. WASHINGTON, DC—November 3, 2025—The Health & Fitness Association (HFA) announces Chuck Runyon and Dave Mortensen, co-founders of Anytime Fitness and Purpose Brands, as the final inductees into the 2026 class of the Health & Fitness…
The second volume of the 2025 US Health & Fitness Consumer Report highlights record participation and changing exercise preferences. Washington, DC — October 30, 2025 — The Health & Fitness Association (HFA) today released the 2025 US Health & Fitness Consumer Report: Expanded Insights, the second installment of its annual national study of fitness participation and facility…
Eschbach was elected the first female president of the HFA board of directors, is a three-time CEO and two-time founder who has devoted 40 years to building and scaling transformational health and well-being brands. The Health & Fitness Association will induct Annbeth Eschbach, co-founder and CEO of ResetOne, into the Health & Fitness Hall of…
LAS VEGAS, Oct. 27, 2025 /PRNewswire/ — Crunch Fitness today announced it will be bringing three new Crunch locations to the Greater Las Vegas area in East Henderson, Rainbow, and Green Valley. The $6 million, 42,000-square-foot state-of-the-art fitness facilities will open their doors during the Winter 2025-2026 season. Operated by Crunch Fitness franchisee Fit Fusion LLC, Crunch East Henderson will be…
Flagship club in Arjan district establishes firm footprint for planned future club expansion across United Arab Emirates (UAE); members have access to personalized wellness plans, club’s full Technogym suite of equipment, SmartCoaching ecosystem and 5,600 additional clubs worldwide. BOCA RATON, Fla. and WOODBURY, Minn. and DUBAI, UAE, Oct. 23, 2025 — Purpose Brands LLC is…
Cirulli was selected for his positive representation of the industry and his service to the Health & Fitness Association and his community. WASHINGTON, DC—October 20, 2025—The Health & Fitness Association (HFA) announces Joe Cirulli, founder and CEO of Gainesville Health & Fitness Centers, as a 2026 inductee into the Health & Fitness Hall of Fame. Cirulli is…
Health & Fitness Association’s FIT Tracker shows sustained industry momentum through 2025. WASHINGTON, DC—October 20, 2025—Visits to US commercial fitness facilities continued to climb in the third quarter of 2025, with both high-volume low-price (HVLP) and mid-priced gyms reaching record visitation levels, according to the latest Fitness Industry Traffic (FIT) Tracker from the Health & Fitness Association…