ROSEMONT, IL—March 10, 2021—Life Fitness announced today Myzone heart rate devices can now be seamlessly integrated with connected premium Life Fitness and Cybex cardio consoles, providing exercisers with real time workout statistics. The consoles will display Myzone users’ live metrics shown in the familiar Myzone tile integrated within the console experience. Myzone heart rate devices…
WASHINGTON, D.C.—March 10, 2021—The Community Gyms Coalition (CGC), and the International Health, Racquet & Sportsclub Association (IHRSA), groups representing more than 40,000 gyms and fitness studios across the U.S., today released the following statement in response to the House passage of the American Rescue Plan Act, the latest stimulus package. “Despite growing bipartisan support, we are disappointed that Congress…
The fitness industry lifts up those in need, from fundraising and taking the community under their wing to lending a hand to a business owner, and more. Although the pandemic continues to scratch a devastating mark across the health and fitness industry, the industry continues to make positive impacts where it can. This week’s Fitness…
March 2021—As a former club operator, Keepme CEO and AI expert Ian Mullane brings an interesting perspective to the discussion of what comes next in fitness. He now shares these insights in a ground-breaking white paper to help operators increase their income and successfully move forwards in the new normal. The Fitness Future: Rules of…
ST. LOUIS, MO—March 3, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, announces the addition of Ed Kurzontkowski to the leadership team as Vice President of Operations. In this role, Kurzontkowski will oversee all operations for TRUE, ensuring the development and implementation of efficient protocols and cost-effective systems within purchasing and operations…
CHICAGO, IL—March 2, 2021—To celebrate the launch of the new Les Mills co-branded Reebok Nano X1 shoe, Les Mills and Reebok have joined fitness forces to launch the exclusive Les Mills x Reebok Nano Series of workouts. Featuring LES MILLS GRIT, BODYPUMP and LES MILLS CORE, this series is available on LES MILLS On Demand. The “Official…
MCLEAN, VA—March 2, 2021—Allison Flatley, Dr. Ted Vickey, and Bonnie Patrick-Mattalian collaborate to create and release the 2021 Club Management System Survey. The survey looks at the purchasing decisions of those within the fitness industry regarding a club management system. The health and fitness industry has profoundly been affected by the pandemic. Allison Flatley, Dr….
IHRSA has been fighting hard to get relief for the U.S. fitness industry. Here’s how you can follow the progress of the GYMS Act and show your support. On February 5, 2021, U.S. Reps. Mike Quigley (D-IL) and Brian Fitzpatrick (R-PA) filed H.R. 890, the Gym Mitigation and Survival (GYMS) Act. Since then, IHRSA has…
ARLINGTON, VA—March 1, 2021—SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously CEO of Netpulse, a leading provider of…
BOSTON, MA—March 1, 2021—On Thursday, March 4, at 4 p.m. EST, the first United We Rise – Stronger Than Ever event will take place to unite all fitness industry sectors and gain industry-wide advocacy support. The first event will include remarks from Reps. Mike Quigley (D-IL) and Brian Fitzpatrick (R-PA), the original sponsors of the Gym Mitigation and…
COON RAPIDS, MN—February 25, 2021—Adding to its growing line of premium, versatile functional training products, Torque Fitness has launched the new Endless Rope Trainer (XERT) to deliver novel challenges to exercisers and athletes. Incorporating the innovative Mag Force Technology that defines Torque Fitness’ incredibly popular TANK All-Surface Sleds, the XERT facilitates bi-directional movements, with resistance that automatically increases with…
BOSTON, MA—February 25, 2021—Following the Centers for Disease Control and Prevention’s (CDC) publication of two reports regarding COVID-19 outbreaks at fitness facilities, Alexandra Black Larcom, MPH, RD, LDN, senior manager of health promotion & health policy of the International Health, Racquet & Sportsclub Association (IHRSA), released the following statement: “On February 24, the CDC’s Morbidity and…